How Hero Cosmetics Increased Conversions by +21% in 100 Days with Sampling and Reviews
Top Use Cases
Health & Beauty
In the first 100 days of launching the Hero Skin Squad Community, the brand achieved…
Increase in Net Promoter Score
Increase in Average Spend Per Community Member
High-Quality Product Reviews
Hero Cosmetics is a fast-growing premium beauty brand that empowers people with acne-prone skin achieve glowing results with its Hero Skin Squad community.
The Hero Cosmetics marketing team wanted to cultivate relationships with consumers, foster co-creation and product innovation, and drive influential reviews and valuable insights.
A Dedicated Home for Targeted Product Trial and Brand Interaction
As a brand-owned asset, the Hero Skin Squad Community serves as a home base for consumers to connect with the Hero Cosmetics brand. Here, community members can participate in interactive brand experiences including social sampling, promotional offers, surveys & polls, and engaging community discussions – all personalized based on first-party data.
Drive Conversion at Retail with Authentic, High-Quality Reviews and UGC
The Hero Skin Squad Community generates UGC and syndicates reviews across key online channels. Whether it’s six new product launches that needed a boost of social proof in 2022 or general brand awareness, community members are an army of advocates to activate and drive conversion on the brand’s website, key e-commerce channels, and social media outlets.
Predictive Insights to Power Brand Innovation
With a full range of survey capabilities, Hero Cosmetics has an ongoing feedback loop to foster co-creation among consumers. From tracking new trends to designing new product innovation, an online brand community empowers the brand to foster passionate participation and serves as an engine for zero-party and first-party data ownership.