How Sir Kensington’s Reclaimed Consumer Relationships
Top Use Cases
Food & Bev,
Keep scrolling to see how Sir Kensington’s cooked up these results.
Net Promoter Score
Positive Brand Opinions
Pieces of UGC Created
Sir Kensington’s is a leading provider of premium condiments and an integral offering across retail, ecommerce and foodservice in the U.S.
The Sir Kensington’s marketing team wanted to strengthen relationships with consumers, foster co-creation, and understand what resonates with their audience.
Why Rent When You Can Own?
Sir Kensington’s is building genuine brand loyalty through a channel that is owned and cultivated by the brand. With no social media gatekeepers, the brand has a long-term, always-on channel to foster trust, emotional connectivity, and consumer-centric authenticity.
Creating Direct Access to Consumers for Co-Creation
With an owned community channel, co-creation with fans builds a feedback loop that ensures Sir Kensington’s is offering eaters what they love most about the brand, as well as fostering passionate participation and a true two-way relationship.
The Always-On Resource to Build a Better Brand
Sir Kensington’s taps into zero-party data insights to better understand what resonates most with loyalists and fans, informing brand communications and future innovations.