Group of young people in a semi circle and LALA logo

Case Study

How LALA® Drives Product Trial Through Word of Mouth Marketing

Top Use Cases

Brand Advocacy

User-generated Content

Ratings & Reviews


Food & Beverage

Keep scrolling to see how LALA® drove these healthy results


Pieces of User-Generated Content


Community-Generated Impressions


Increase in online
share of voice


Retail reviews


Increase in likelihood to purchase

LALA®, a producer of high-quality yogurt and Mexican-style sour cream and milk, is on a mission to create new and great-tasting ways to feed the body and soul. But the brand needed to boost themselves in the market.

The Challenge:

LALA® needed to increase trial and awareness while driving purchase consideration and conversion for LALA® foods. They aimed to elevate awareness, trial, and repeat purchases in US stores, with a specific focus on increased foot traffic and in-store purchases at key retail partners including Walmart, Kroger, Publix, and Meijer.

Mobilized 750 Peer Influencers from the Smiley360 Community

Using our robust segmentation capabilities, we identified participants within LALA®’s key consumer target—men and women, ages 25-35, living an “on-the-go” lifestyle and who shop at key retailers.

LALA products and images of target consumers in round circles
Image of LALA Brand coupon and product

Delivered a Customized Brand Experience

Activated consumers were invited to join the “LALA® Yogurt Smoothies Mission” and given a complimentary LALA® drinkable yogurt product through a VIP coupon redeemed at targeted retailers.

Sparked Thousands of Pieces of User-Generated Content

After experiencing the product, participants were encouraged to share their experiences with friends and followers across online channels.

Images of LALA campaign UGC
Image of LALA campaign UGC

Curated Content to Enhance Brand Assets

Through Vesta’s Single-Click Sharing™ technology, LALA® collected and curated thousands of posts, pictures, and reviews to repurpose on the brand’s website.

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