Community Powered Marketing Ep. 11: Skratch Labs’ Strategy for Scaling Your Business Through Community ft. Joy Shure

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Dr. Allen Lim was working as a sport scientist and coach for a professional cycling team when he began making his own “secret drink mix” with real fruit and less sugar to replace the artificial ingredient-filled sports drinks his athletes turned to. 

His “secret” soon got out and Skratch Labs was born, offering healthier drinks to athletes, firefighters, and active people looking for a better solution. 

In today’s episode of Community Powered Marketing, Sue chats with Joy Shure, resident “joy of all trades” at Skratch Labs, who heads up the company’s social media and loyalty program.

You’ll discover why Skratch Labs eschews traditional Ambassador programs and created an inclusive rewards program that focuses on bettering the lives of its members and their local communities.

You’ll hear how to foster great conversations and collect feedback to align your company and products with your consumers.

You’ll learn how Joy has adapted the company’s social media presence to only provide content that creates actual value for the audience – a concept she calls, “anti social media.”

You’ll hear about the power of creating one-on-one wows for your community and explore ways to create big and meaningful impact with small budgets.

Join Sue and Joy as they discuss the benefits of remaining true to your company values and engaging with audiences in a way that goes beyond transactions and product promotion.


About Our Guest
Joy Shure, Social Media/Community Manager + CX, Skratch Labs
Joy Shure is truly a “joy of all trades.” She’s worked in the fields of customer experience, marketing, experiential education, guiding, crafting, music, and cafe management, and she uses her years of exploring different continents and fields of work to help people. She currently works at Skratch Labs where she takes charge of the company’s social media and loyalty program management.
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