How Cisco uses EGC to amplify culture narrative, engage employees, & attract new talent

CASE STUDY Industry Top Use Cases Cisco’s Employee/Employer Brand team communicates its culture by using #WeAreCisco – both internally and externally to amplify the culture narrative, engage employees and attract new talent. Through ’employee voice’ driven EGC, the team’s goal is to highlight Cisco as a great place to work while inspiring prospective talent to […]

Emirates engages millions with 97% positive social sentiment through employee campaign, #BeThere

CASE STUDY Industry Top Use Cases How Emirates used EGC to boost engagement and brand love  Emirates launched their global network campaign #BeThere. Emirates believed they could expand their new campaign by amplifying it across social media using Employee-Generated Content (EGC) via their employees to grow awareness of Emirates’ brand positioning as a global airline.  […]