Family cooking together alongside the ARM & HAMMER logo

Case Study

ARM & HAMMER™ Baking Soda’s CRM Upgrade: A Fun, Engaged Branded Community

Top Use Cases





Keep scrolling to see how ARM & HAMMER™ drove these impressive results


Community Members


Increase in Household Consumption


Increase in Net Promoter Score


Social Reach


Pieces of User-Generated Content

First marketed in 1843, ARM & HAMMER™ Baking Soda has been a go-to cleaning solution for kitchens, bathrooms, garages and more. But did you know that’s not all ARM & HAMMER™ Baking Soda is used for? ARM & HAMMER understood the need for a community in order to surprise and delight consumers on the products many uses.

The Challenge:

ARM & HAMMER™ Baking Soda aimed to encourage engagement and advocacy among loyal consumers while educating consumers on the multiple use cases of the ARM & HAMMER™ Baking Soda product.

"The Simple Solutions community has become a resource across our entire marketing department, as it helps us solve a variety of our business challenges. From amplifying brand awareness and user-generated content, to gathering quick insights for marketing and product decisions, the Simple Solutions Community has helped increase the use of ARM & HAMMER™ Baking Soda in household across the nation.

A Community Destination to Spark Brand Advocacy

The Simple Solutions community is a place for like-minded people to discover the magic of Baking Soda, and to help inspire and inform choices in a way that is familiar, motivating, and memorable. Members of Simple Solutions have the opportunity to connect with a community that cares, participate in great conversations, and get insider access to new content, special offers, and even qualify for free products. 

ARM HAMMER Community on computer screen
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