Two women looking at a mobile phone alongside the Sambucol logo

Case Study

How Sambucol Creates a Two-Way Consumer Relationship with the SambuCrew Community

Top Use Cases




Dietary Supplement

Keep scrolling to see how Sambucol drove these results with their brand community


Increase in brand loyalty


Pieces of User-Generated Content 


Community Generated Impressions


Survey Responses Collected


Net Promoter Score

The Original Black Elderberry supplement trusted by millions for decades. Sambucol provides strong immune support to help families stay healthy.

The Challenge:

Immune support supplement brand, Sambucol, aimed to boost knowledge of Elderberry and Sambucol technology while generating valuable feedback and turning consumers into loyal brand advocates.

"TINT is helping us grow our brand awareness through one of the most influential channels - friends and family. They have also helped us gain insights from marketing research that have informed our marketing decisions and influenced our new product development."

The Missing Piece to a Complete Online Brand Presence

Website, e-commerce, content, video – Sambucol is at the forefront of digital relationship building. The SambuCrew online brand community was the missing piece to help bring their mission alive in a vibrant and inclusive home for Sambucol consumers.

Sambucol Community Images
Mobile Phone with UGC from the Sambucol Community

An Owned Channel for Always-On UGC & Reviews

The SambuCrew community generates thousands of pieces of UGC, reviews, photos and more across key online channels. Whether it’s a new product that needs a boost or general brand awareness, community members are an army of advocates to activate and drive conversion on the brand’s website, key e-commerce channels, and social media outlets.

Bringing Brand Values to Life and Securing Loyalty with Community

Consumers have a stunning amount of choice, and the SambuCrew community is building genuine brand loyalty through added-value touchpoints that foster trust, authenticity, and emotional connectivity, instilling Sambucol as a holistic staple in consumers’ lives beyond winter immune support.

UGC from the Sambucol Community
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