Case Study
How ARM & HAMMER™ Cat Litter Grew Its Community to 68,000 members
Top Use Cases
Community
Industry
CPG
Scroll to see how ARM & HAMMER™ Cat Litter drove these impressive results
68,000+
Community Members
5,300+
Reviews Created
13x
Greater Customer Lifetime Value Than Other Channels
+275%
Increase in Loyalty Points Earned
68%
Net Promoter Score
ARM & HAMMER™ Cat Litter brand offers innovative and odor-controlling solutions for a fresher and more pleasant litter box experience.
The Challenge:
ARM & HAMMER™ Cat Litter aimed to build loyalty among happy customers while activating advocacy and capturing key insights about their consumers.
"We have a community where we can talk to people all the time and we want them to spread their love for ARM & HAMMER™ Cat Litter. We can actually disrupt the environment and disrupt our competitors. We have these loyalists that we want to get the message out, to speak on our behalf, and in a more organic way than a brand trying to be the voice – we let our consumers do that for us."
A Brand-Owned Home for Target Consumers to Engage
As a brand-owned asset, the online community serves as a home base for customers to connect with the brand. Here, customers can participate in interactive digital experiences – personalized based on first-party data – including tailored offers, relevant discussions, fun activities, and more.
An Always-On Channel for Rapid Insights
Trends move fast. Kitty Krew offers the brand access to feedback to inform business decisions, from distribution and supply chain strategy to packaging and creative.
Drive New Purchase with Authentic Advocacy
ARM & HAMMER™ Cat Litter knew how important social proof and referrals were to driving sales. With the Kitty Krew, the brand can mobilize and activate targeted consumers to share their ARM & HAMMER™ Cat Litter experience through reviews, UGC photos and videos, and much more.
