9 Hours Amount of time #KCHeartWalk was trending on Twitter
260K People received #KCHeartWalk messaging in the live social media center
$850K Raised throughout the Heart Walk
The American Heart Association needed a way to engage participants in the Kansas City Heart Walk. They displayed a TINT at the Kansas City Heart Walk as well as a TINT on their website with a Call to Action saying "Donate Now." With the help of TINT, #KCHeartWalk trended in Kansas City for 9 hours and more than 260,000 attendees came into contact with the messaging in the live social media center. To top it off, over the course of that day the Heart Walk raised more than $850,000!