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    Canon engages photographers with 2,000+ social contest entries

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Archives: Case Studies

How TAZO Chai Tea Increased Trial at Key Retailers with Peer Influencers

Hands holding a tea cup with TAZO logo

Targeted influencers were invited to join a TAZO Mission, driving sell-through at key retailers and delivering 13,000 pieces of UGC.

How LALA® Drives Product Trial Through Word of Mouth Marketing

Group of young people in a semi circle and LALA logo

LALA® increased trial and awareness, drove WOM, and collected and curated thousands of posts, pictures, and reviews to repurpose on the brand’s website.

How Airheads Tripled Social Share of Voice with Creative Word-of-Mouth Marketing

Boy in front of blue wall with Airheads logo

Airheads invited targeted consumers to share their candy crafts and creations, generating over 28,000 pieces of authentic UGC.

BiPro Drives New Product Awareness with Targeted Peer Influencers

Women in workout class with BiPro logo

BiPro put muscle behind their new product line by activating targeted consumers to share authentic word-of-mouth at scale.

How Osmocote® Drove Product Trial with Peer Influencers

Woman gardening with Osmocote logo

Osmocote’s advocacy campaign generated over 2MM impressions and +75% lift in share of voice.

EZC Pak™ Drives Product Trial & Brand Advocacy with the EZC Immunity Community

Woman with backpack and EZC Pak logo

EZC Pak harnesses community to cultivate the voices of its strongest supporters, driving customer acquisition through authentic UGC and ratings & reviews.

How Mentholatum Secures New Customer Distribution and Innovation with Virtual Community Focus Group

Woman in pharmacy with Mentholatum logo

TINT’s virtual focus groups helped Mentholatum gain rich, qualitative results on a faster and less expensive timeline.

How Sambucol Creates a Two-Way Consumer Relationship with the SambuCrew Community

Two women looking at a mobile phone alongside the Sambucol logo

Sambucol aimed to boost knowledge while generating valuable feedback and turning consumers into brand advocates.

ARM & HAMMER™ Baking Soda’s CRM Upgrade: A Fun, Engaged Branded Community

Family cooking together alongside the ARM & HAMMER logo

ARM & HAMMER™ created an engaged community, inspiring a legion of evangelists to promote the multiple product uses for ARM & HAMMER™ Baking Soda

How hello products Wins at Advocacy With the hello friends Community

Man and woman brushing their teeth alongside the hello logo

The hello friends community helps the brand foster emotional connection and engagement that cuts through the clutter.

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