303 - a person cleaning a race car

Case Study

How 303® Achieved 135% Sales Lift with Peer Influencers

Top Use Cases




Beauty & Health

Keep scrolling to see 303® Automotive drove these impressive results


Pieces of UGC Created


Mission Impressions


Unit Sales increase YOY


Increase in online share-of-voice


Increase in Likelihood to Purchase

Since 1980, 303® Automotive has been the premium choice for auto detailing products designed to clean, shine, and protect a vehicle’s appearance. But the brand needed a way to put their product’s awareness into overdrive.

The Challenge:

After adding several new auto care products into its line, 303® struggled with driving awareness in a highly competitive marketplace and aimed to increase content and reviews on various social networks.

"We handed our products to 900 people, and just seeing how 900 people engaged with [the products] and then engaged with their circles, and how the reach and the impressions snowballed – the whole thing multiples."

Activated 900 Car Enthusiasts from the Smiley360 Peer Influencer Community

Using our robust segmentation capabilities, we identified participants within 303®’s key consumer target – car enthusiasts between the ages of 29-55 who hand-wash their cars and who shop at retailer partners Auto Zone or Advance Auto Parts.

A family in the car

Delivered a Custom Word-of-Mouth Marketing Experience

Targeted influencers were sent a free product 303®’s Automotive Protectant to generate authentic conversations.

Promoted Brand Advocacy Across Social Media

Participants were encouraged to showcase their experiences through before-and-after car photos, reviews and recommendations, and content on social media. 

A man taking a selfie in the car
A man first bumping in the air as he looks at his laptop screen

Engaged with Audiences to Drive Awareness

During their key product launch, we hosted a Twitter party furthering discussion and product trial, while offering sweepstakes prizes including a trip to the well-known Mecum Car Auction.

The trusted enterprise solution for over 5,000 of the world’s leading brands

Speak to a Strategist

Ready to build an army of brand loyalists?
We're here every step of the way.