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CCPA

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The California Consumer Privacy Act (CCPA) is slated to take effect on January 1, 2020. Brands and agencies are calling it the GDPR of the USA. There’s a lot of acronyms, legalese, and misinformation swirling around the discussion.  Let’s clear up the confusion. Welcome to the TINT primer on CCPA.  What exactly is the CCPA and what does it do? The CCPA is a piece of legislation that grants consumers the right to request information about…