Category

DTC & Ecommerce

Category

Consumer packaged goods (CPG) brands dominate the aisles of groceries and supermarkets, from diapers and shampoo to snacks and beverages. However, within the ecommerce realm, CPG brands have experienced a rocky road, leading ecomm to be regarded as less profitable than brick-and-mortar sales. 2022 was a difficult year for many brands. There have been challenges with inflation, supply chain issues, changing consumer habits, and an explosion of consumer demand online for goods. Ecommerce is expected…