Marketers must deliver brand interactions that are immersive, personalized and creative, while seamlessly blending digital ingredients with the offline world to meet consumers’ new expectations.
Does a brand community move the needle in consumer perception and action? Resoundingly, the answer is yes. Hear what 5,000+ consumers had to say.
It’s time to rethink your definition of opting-in. Focusing on strategic relationship building is the ultimate consumer opt-in to engage and activate your audience.
Demonstrate your consumers are truly understood and deliver on your customer-centric promise with tips from relationship marketing expert Elaine Gamble.
The focus on being customer-centric has resulted in greater interest in customer engagement success. However, many organizations define this metric differently.