Ninety-three percent of marketers partake in influencer marketing. They’re not only using their ad budget for sponsored posts. With 62% of consumers surveyed saying they’re more likely to click on content like ads, websites, social posts, or emails, that feature customer photos rather than an image created by the brand — sponsored content is just the tip of the influencer iceberg. Influencer marketing feeds into your macro marketing strategy by giving you exactly what you…

Creating great content is hard work. Ideation, outlines, writing, filming, editing—it’s a process before you get that little dopamine increase from finally hitting the publish button. Immediately our marketing brains turn to what’s next. The next piece of content moves through the editorial process, and you’re back to the publish button. While consistency is a crucial ingredient for successful brands, it’s not the only necessity determining success. Distribution is just as important yet, often overlooked…