How to prove marketing ROI is an age-old problem. Technology is supposed to make attribution easier, but for many professionals, choosing the right tool or technique to make the jobs easier is challenging. The complexity of proving ROI grows as a marketing organization becomes more robust. Prospects can enter a funnel from almost countless sources, and being able to map that journey is a battle unto itself. Don’t let the challenge of attribution make proving…
There’s a lot happening in the world of marketing in 2023. Gear up for this year’s marketing trends and predictions!…
As an event marketer, you know the struggle of creating compelling content for multiple channels to entice people to buy…
Are you part of the 80% of people who check ratings and reviews before making a purchase? Consider your own buying behavior. After ensuring that a product or service is up to your specification, you likely look for authentic ratings and reviews like testimonials and photos. People prioritize other people’s opinions before making a purchase. And these people don’t have to be friends or family members. People trust ratings and reviews from strangers and base…
One scroll through social media and it’s clear that user-generated content has taken over the feed. Consumers love seeing brand…
Jay Abraham is a famous name in the marketing world. He’s one of the OG’s of the space and he’s…
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There’s a lot happening in the world of marketing in 2023. Gear up for this year’s marketing trends and predictions!…
