User-generated content, or UGC for short, is any content that has been created, published and/or submitted by users of a brand. In many cases, it’s the most effective content for brands. Often, contributors are unpaid fans who promote a brand instead of the brand promoting itself. What Does User-Generated Content Mean? UGC can be content of any type, and usually comes in the form of images, videos, social media posts, reviews, or testimonials. When Coca…

How To Create Digital Paid Ads That Convert In a world of many marketing tools and models for creating winning strategies, it’s not a secret that social media paid advertising can be highly effective. But the path to success is not always exactly clear. Using the best practices, imagery, and tracking past ad performance still may not be enough to guarantee a winner with your next campaign. In fact, creating high-converting ads to get even…