2020 was a test of mettle. As we look forward to what 2021 has in store, we should stop, reflect, and leave baggage in the previous year. Start 2021 on the right foot and make your New Year’s Resolution to leave these eight things in 2020.  As published in the International Festivals & Events Association’s “i.e.: the business of international events” quarterly magazine. The premier association supporting and enabling festivals and events worldwide. For more…

Using social media for employee advocacy doesn’t come easily to some brands. Before you stress about being behind on this new necessity of your marketing strategy—it’s not your fault. As marketers, we’ve trained ourselves to talk to our customers’ avatars about their pain points. Our social content focuses on helping our ideal customers overcome challenges while positioning our products as the ultimate solution. Control over that messaging has been tightly held by marketing and communications…