Welcome to the world of the Influencer 2022. Things have changed, and there are new types of influencers on the horizon. Celebrity endorsement was once the “it” thing. Brands like Coca-Cola thrived off these partnerships, and they worked. Actors, musicians, athletes, and celebrities of all stripes fought to get those brand deals. Fans were quick to consume cereal, beverages, and content that featured their favorite star. When social became part of our everyday lives, a new type…
Creating social media videos at home is a common trend nowadays, whether it is for those that are, or want…
“Esports” was a niche term and not to be confused with traditional sports, but the pandemic pushed the industry into…
No matter which social media networks you use for consumer outreach, content is king. Even if the network has less elaborate content, like what you see on Twitter, what you say is important. Not only do you need to make a good impression, but you’ll want to keep your audience interested in the long haul. What makes this especially complicated is the stiff competition between brands, as well as the need for a human touch.…
Video content on social media continues its explosive growth. But, sometimes even the best creators need some Instagram Stories Inspiration.…
With more people sharing their customer experiences on social media, user-generated content (UGC) is proving to be the insight that…
Few could have predicted the way online creatives, social media, and digital platforms would combine to create a new marketplace for ideas and content. The Creator Economy allows people from across the internet to share their passions, a passion economy if you will. The currency of this space is not NFTS (non-fungible tokens) or ad revenue, but clout driven by the connection to audiences and brands. The Creator Economy does have its mega-stars, but it’s…
Every great marketer can agree on one thing: stories sell. People don’t buy products, they buy the stories behind the…
Instagram is the top social network for social commerce. More and more consumers are starting their product discovery journey by…
Social media giants like Facebook and Snapchat have realized they no longer need the middleman to get products sold. The Social eCommerce Funnel has changed everything. Previously, they used to rely on posts to drive users to a website where they’d start the checkout process only after clicking “Add To Cart” on the product of choice. The Social eCommerce funnel takes out the middleman—and creates a seamless experience for customers to see something, and immediately…
We’re excited to announce you can now use TINT to aggregate Instagram TV (IGTV) content for use on web, screens,…
Social commerce is more than another marketing buzzword. It has the ability to connect with people at every stage of…
