What is love? (…baby don’t hurt me…) But really, what is showing or receiving love for a marketer? We won’t pretend that brand love can ever replace actual human love, although I’m sure some could argue their relationship with a brand is healthier and longer-lasting than their human counterparts (looking at you, Apple 😘 ). But consumers can be very emotional about the brands they purchase. In our State of Community Powered Marketing study, we found…
Brace yourselves fellow marketers for yet another episode of social networks flipping the script and sending everyone into a frenzy before we all begrudgingly accept a less-than-ideal normal. Meta recently announced it was going to cut off third-party access to Facebook Groups. This was a surprise announcement telling…
For more than a decade, TINT has understood the transformative power of authentic user-generated content. It’s the candid photo shared by a satisfied customer, the review that speaks volumes about a product’s efficacy, and the user-created video that captures those genuine moments of joyous experiences that you seek…
All marketers are familiar with ecommerce and most are familiar with social commerce, especially when it involves tactics like digital product sampling. But what is community commerce, and why is it critical to brands looking to drive new acquisition and boost retention? In the past few years, word-of-mouth has become more impactful than ever. Most of social media’s existence has been primarily used to connect with existing friends and family and to share entertaining and valuable…
Brand teams today have an abundance of marketing channels at their fingertips, from digital and social advertising to email marketing and beyond. However, with so much competition in the marketplace, cutting through the clutter and making a meaningful impact can be challenging. That’s why a Community Powered Marketing…
8 in 10 consumers feel that brands are overusing the word community. Discover what consumers really want from online brand communities.
5 key takeaways for marketers from our landmark study, The Big Online Brand Community Study, of more than 4,900 consumers. Uncover trends and expectations for community marketing.
Our VP of Insights joined Pathmonk Presents podcast to discuss how Vesta helps brands drive advocacy, insights, lasting emotional loyalty + more!
Creating an online community? Here’s what you need to know about building a custom solution vs partnering with a ready-made platform.
