All marketers are familiar with ecommerce and most are familiar with social commerce, especially when it involves tactics like digital product sampling. But what is community commerce, and why is it critical to brands looking to drive new acquisition and boost retention? In the past few years, word-of-mouth has become more impactful than ever. Most of social media’s existence has been primarily used to connect with existing friends and family and to share entertaining and valuable…
Brand teams today have an abundance of marketing channels at their fingertips, from digital and social advertising to email marketing and beyond. However, with so much competition in the marketplace, cutting through the clutter and making a meaningful impact can be challenging. That’s why a Community Powered Marketing…
8 in 10 consumers feel that brands are overusing the word community. Discover what consumers really want from online brand communities.
5 key takeaways for marketers from our landmark study, The Big Online Brand Community Study, of more than 4,900 consumers. Uncover trends and expectations for community marketing.
Our VP of Insights joined Pathmonk Presents podcast to discuss how Vesta helps brands drive advocacy, insights, lasting emotional loyalty + more!
Creating an online community? Here’s what you need to know about building a custom solution vs partnering with a ready-made platform.
Explore why community building is important and the top 10 strategies you can use to build a thriving community for your brand.