Category

Zero Party Data

Category

All marketers believe in using data to optimize their marketing spend and gather consumer insights, but many struggle with the right data to capture, and the clock is always ticking. Former CEO of Yahoo! Marissa Mayer once said, “With data collection, ‘the sooner the better’ is always the best answer.”  You might have heard of third party data or first party data, but what the heck is zero party data, and why is it being considered…