All marketers believe in using data to optimize their marketing spend and gather consumer insights, but many struggle with the right data to capture, and the clock is always ticking. Former CEO of Yahoo! Marissa Mayer once said, “With data collection, ‘the sooner the better’ is always the best answer.” You might have heard of third party data or first party data, but what the heck is zero party data, and why is it being considered…
CPG brands are a key part of our everyday lives: from shampoo to diapers to snacks. However, in an age where third party cookies are disappearing and consumers are increasingly concerned about their data privacy, consumer packaged goods (CPG) brands often need help approaching data-driven marketing as they…
Data privacy laws are changing fast and having access to zero party data is critical. Here are some ways your brand can collect zero party data.
We explore what zero party data is, how you collect it, and how it can be used to deliver on key business objectives.
Two of the most potent data sources are zero and first party data. Here’s what you need to know to help them best serve your business goals.
Marketers must be prepared to make data transparency and privacy an integral part of every interaction a company has with its audience.
