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Influencer Marketing Research and Trends

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THe latest research and trends on influencer marketing.

In 2022 digital marketers are looking to reach new online audiences and make their budget stretch even further.  That’s why many are turning to influencer marketing as a vital strategy for building authentic customer connections to grow their brands.  As eCommerce and social commerce have become our go-to channels for shopping and entertainment, the role of influencers has become central to helping brands convert new customers. For growth-driven brands, the key to success will be…