How other brands are using UGC.
How did an exclusively online store sell $100M in mattresses through DTC marketing when people couldn’t even test out if they liked the product before buying? Direct-to-consumer marketing initially seemed to go against the laws of buying decisions. People would always want to lay on a mattress before buying it, right? A safe assumption has turned into a completely wrong perspective. It turns out people are more than happy to buy a mattress on the…
Video content on social media continues its explosive growth. But, sometimes even the best creators need some Instagram Stories Inspiration. There is a continual drip of new features to encourage people to use Instagram stories. We’re digging into stories to find tips, tricks, and ways to showcase your…
The user-generated content customer journey is built on excitement. First, the excitement of discovering a product. Then, the excitement of ordering and anticipation of that product’s arrival. Finally, the excitement of experiencing and engaging with the product. Smartphones and social media have further accelerated this journey, placing purchasing…
Social media giants like Facebook and Snapchat have realized they no longer need the middleman to get products sold. The Social eCommerce Funnel has changed everything. Previously, they used to rely on posts to drive users to a website where they’d start the checkout process only after clicking “Add To Cart” on the product of choice. The Social eCommerce funnel takes out the middleman—and creates a seamless experience for customers to see something, and immediately…
To find inspiration for the best travel campaign ideas, we need to look no further than the recent past. Yes, launching campaigns amid a pandemic was unideal for almost every brand. Even the brands whose products aligned well with the new normal, like Zoom, had to write their…
Early Adopters may be the key to marketing a safe return. Hotels, restaurants, clubs, museums, and similar businesses have found themselves in an unexpected situation. In March 2020, as businesses temporarily closed their doors due to the pandemic, many business operators expected a few weeks of downtime before…
Social meets eCommerce in 2021. Rather than being an awareness and conversion tool, social has become a tandem requirement, with brands activating social tactics along every funnel phase. Social is no longer separate from eCommerce, social is eCommerce. The social platforms consumers have used to keep themselves entertained during months spent on lockdown at home are more than an entertainment tool. eCommerce retailers have emerged as the victors of 2020. People are more comfortable shopping…
Omnichannel marketing takes a lot of work. Posting, engaging, and responding consistently to one social platform requires at least one dedicated member of your team—add in 5 other platforms (on top of your campaigns!) and overwhelmed becomes an understatement. 42% of users expect inquiries on social media to…
It was a night of victory for the Tampa Bay Buccaneers on Sunday, Feb 7. The second-time Super Bowl champions not only took home the trophy for the big game but also won the coveted Tag-o-War hashtag battle against the Kansas City Chiefs. It’s no secret that the…
Finding the best and worst ads of the year is always exciting, but this year was unique. Marketers felt and experienced 2020 in a different way than others. As we all navigated personal challenges, we also navigated those of our customers and fans—making sure to stay sensitive, voice our opinions, and hit KPIs. Putting together this list of best and worst ads of 2020, we have to give a slow clap of recognition for every…
Hashtags and hashtag campaigns didn’t die. They just aren’t being used correctly. Starting organically, hashtags mixed with user-generated content seamlessly until marketers started (as we always do) to try to turn hashtags into conversions. Organic hashtags turned into obviously sponsored tags and hashtag campaigns that deterred social media…
