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UGC Examples

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How other brands are using UGC.

How did an exclusively online store sell $100M in mattresses through DTC marketing when people couldn’t even test out if they liked the product before buying? Direct-to-consumer marketing initially seemed to go against the laws of buying decisions. People would always want to lay on a mattress before buying it, right? A safe assumption has turned into a completely wrong perspective. It turns out people are more than happy to buy a mattress on the…

Video content on social media continues its explosive growth. But, sometimes even the best creators need some Instagram Stories Inspiration. There is a continual drip of new features to encourage people to use Instagram stories. We’re digging into stories to find tips, tricks, and ways to showcase your…

The user-generated content customer journey is built on excitement. First, the excitement of discovering a product. Then, the excitement of ordering and anticipation of that product’s arrival. Finally, the excitement of experiencing and engaging with the product. Smartphones and social media have further accelerated this journey, placing purchasing…

People are feeling stir-crazy. Many consumers, after a year of being stuck at home, are awaiting the green light from public health officials. 2021 will be the year of safe tourism as travel brands try to comply with international standards and customer expectations. Though guidelines vary from state…

Early Adopters may be the key to marketing a safe return. Hotels, restaurants, clubs, museums, and similar businesses have found themselves in an unexpected situation. In March 2020, as businesses temporarily closed their doors due to the pandemic, many business operators expected a few weeks of downtime before reopening. They certainly didn’t think it would take over a year before they could return to some sense of normalcy. Their time in limbo seems to be…

Social meets eCommerce in 2021. Rather than being an awareness and conversion tool, social has become a tandem requirement, with brands activating social tactics along every funnel phase. Social is no longer separate from eCommerce, social is eCommerce.  The social platforms consumers have used to keep themselves entertained…

Travel marketing is powered by creative ideas that keep locations and services top of mind throughout the year. These are weird times for travel, tourism, and hospitality, and even stranger times for the professionals who create their content. More than a year has passed since the first lockdown…

Omnichannel marketing takes a lot of work.  Posting, engaging, and responding consistently to one social platform requires at least one dedicated member of your team—add in 5 other platforms (on top of your campaigns!) and overwhelmed becomes an understatement. 42% of users expect inquiries on social media to be responded to within an hour, if not sooner! We saw the pressure to be omnichannel get pushed even harder last year as people were stuck at…

Finding the best and worst ads of the year is always exciting, but this year was unique. Marketers felt and experienced 2020 in a different way than others. As we all navigated personal challenges, we also navigated those of our customers and fans—making sure to stay sensitive, voice…