Years of consumer research show that connecting with consumers in an authentic way is key for brand marketing to be effective. One strategy that has been gaining traction is ambassador marketing. You may know it by other names, as it is often confused with influencer marketing or brand advocacy. Ambassador marketing goes beyond traditional advertising by leveraging the credibility and influence of consumers to reach a broader audience and drive brand awareness, engagement, and ultimately,…
Consumer loyalty is changing faster than ever, and marketers must shift their strategies to maintain a competitive advantage. One way to do this is to rethink how your brand views and rewards loyalty from your biggest fans. An easy way to incorporate customer-first thinking involves building loyalty programs.…
Hear from Senior Brand Manager, Christine Luongo, about how Veggies Made Great has built award-winning customer loyalty and advocacy with the support of Vesta’s technology.
Loyalty360 honored Veggies Made Great with a Silver Award for “Customer Engagement and Advocacy” for its online brand community, powered by Vesta.
Loyalty360’s Mark Johnson and Vesta CEO Sue Frech discuss the role of brand communities in building loyalty between transactions.
Building a community of people who love your brand allows you to activate consumers to produce fresh, unique content quickly and easily.
Vesta shares the keys to building a community around your brand and explores the importance of brand communities during challenging times.
Connection marketing is important for brands to help ensure consumers feel respected and valued and to sustain relationships through rapidly changing times.
