Micro-influencers are a unique breed of content creators. They speak directly to a smaller fan base, niche audiences that have deeper connections to these influencers. But when activated correctly and amplified by brand channels, micro-influencers have shown that they outperform larger creator AND branded content. Micro-influencer marketing campaigns are not about getting a single celebrity influencer, but rather about activating a world of micro-influencers en masse. Let’s dig into the frequently asked questions about micro-influencer…
The user-generated content customer journey is built on excitement. First, the excitement of discovering a product. Then, the excitement of…
The best part of user-generated content is that there’s usually a lot of it. Management of user-generated content is often an afterthought. But we know, good UGC campaigns generate a lot of content. Great ones can be overwhelmed with contributions. After all, UGC turns all customers into content creators and brand advocates. User-generated content (UGC) comes in photos, videos, reviews, testimonials, and comments from happy customers who are eager to talk about the benefits of…
Omnichannel marketing takes a lot of work. Posting, engaging, and responding consistently to one social platform requires at least one…
Year after year user-generated content continues to prove itself as one of the most powerful tools in a marketer’s arsenal. This year, our 2021 user-generated content stats roundup looks at how UGC is diversifying across the world. Micro-influencers are bumping mega-influencers out of the way. Social Commerce has gone mainstream. Employees are now all marketers. Social Media supports a variety of goals and is getting bigger than ever. Dig into the top 50 user-generated content…
User-generated content (UGC) increases trust, engagement, and revenue – and it’s everywhere. We’re excited to present the State of UGC…
We’ve talked a lot about “humanizing your marketing” here at TINT, but have you ever thought what that even means? Well I’m here to tell you. Marketing Then and Now It has been a long journey for marketing. If you read our post from 2016 about the history and evolution of advertising, then you would know that marketing was far from what it is today. Marketers turned to using infomercials and lengthy print ads to…
As an experienced marketing leader for the past 21 years, I’ve seen marketing go from direct mail to web to email…
As you prepare your holiday marketing strategy, there are a number of factors to keep in mind. First you need to think about your target customer. Consumers transform into three different holiday shoppers during this time of hear: The Early Bird, The Decemberist, and the Procrastinator. Make sure as you develop your strategy that it’s designed for your ideal customer. This way your content and promotions will reach the best holiday shopper.