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How to prove marketing ROI is an age-old problem. Technology is supposed to make attribution easier, but for many professionals, choosing the right tool or technique to make the jobs easier is challenging. The complexity of proving ROI grows as a marketing organization becomes more robust. Prospects can enter a funnel from almost countless sources, and being able to map that journey is a battle unto itself.  Don’t let the challenge of attribution make proving…

Marketing has always been visual. It started with master marketers like Joe Ades in the street using storytelling and visuals to paint the picture of what life would be like if you owned his potato peeler. Now, it’s a bit more sophisticated—but it is built on the same foundation. What is Visual Content Marketing? Visual content marketing uses images and videos to show consumers what a product can do for them. Thanks to social media…

The world is a noisy place, especially online. Every day, 2.75 million blog posts get published on WordPress sites alone. In those same 24-hours, Instagram will see 95 million photos and videos get shared and 500 million Tweets will go live. And these numbers are increasing. When we say that the importance of user generated content is higher than ever, we’re talking about how UGC can help your brand stand out in this noisy world.…