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Micro-influencers are a unique breed of content creators. They speak directly to a smaller fan base, niche audiences that have deeper connections to these influencers. But when activated correctly and amplified by brand channels, micro-influencers have shown that they outperform larger creator AND branded content. Micro-influencer marketing campaigns are not about getting a single celebrity influencer, but rather about activating a world of micro-influencers en masse. Let’s dig into the frequently asked questions about micro-influencer…

The best part of user-generated content is that there’s usually a lot of it. Management of user-generated content is often an afterthought. But we know,  good UGC campaigns generate a lot of content. Great ones can be overwhelmed with contributions. After all, UGC turns all customers into content creators and brand advocates. User-generated content (UGC) comes in photos, videos, reviews, testimonials, and comments from happy customers who are eager to talk about the benefits of…

We’ve talked a lot about “humanizing your marketing” here at TINT, but have you ever thought what that even means? Well I’m here to tell you. Marketing Then and Now It has been a long journey for marketing. If you read our post from 2016 about the history and evolution of advertising, then you would know that marketing was far from what it is today. Marketers turned to using infomercials and lengthy print ads to…

As you prepare your holiday marketing strategy, there are a number of factors to keep in mind. First you need to think about your target customer. Consumers transform into three different holiday shoppers during this time of hear: The Early Bird, The Decemberist, and the Procrastinator. Make sure as you develop your strategy that it’s designed for your ideal customer. This way your content and promotions will reach the best holiday shopper.