How to prove marketing ROI is an age-old problem. Technology is supposed to make attribution easier, but for many professionals, choosing the right tool or technique to make the jobs easier is challenging. The complexity of proving ROI grows as a marketing organization becomes more robust. Prospects can enter a funnel from almost countless sources, and being able to map that journey is a battle unto itself. Don’t let the challenge of attribution make proving…
Micro-influencers are a unique breed of content creators. They speak directly to a smaller fan base, niche audiences that have…
The user-generated content customer journey is built on excitement. First, the excitement of discovering a product. Then, the excitement of…
Marketing has always been visual. It started with master marketers like Joe Ades in the street using storytelling and visuals to paint the picture of what life would be like if you owned his potato peeler. Now, it’s a bit more sophisticated—but it is built on the same foundation. What is Visual Content Marketing? Visual content marketing uses images and videos to show consumers what a product can do for them. Thanks to social media…
The best part of user-generated content is that there’s usually a lot of it. Management of user-generated content is often…
Omnichannel marketing takes a lot of work. Posting, engaging, and responding consistently to one social platform requires at least one…
Marketing professionals rank engagement as their top KPI for the second year in a row. Yet, they’re also finding engagement to be incredibly difficult. In 2021, the battle for digital engagement will make or break a campaign. Social media algorithms certainly have a mind of their own, but that’s not the reason engagement is so difficult right now. In our annual State of User-Generated Content Report, we saw a theme that affected everyone; boutique to…
Year after year user-generated content continues to prove itself as one of the most powerful tools in a marketer’s arsenal.…
User-generated content (UGC) increases trust, engagement, and revenue – and it’s everywhere. We’re excited to present the State of UGC…
The world is a noisy place, especially online. Every day, 2.75 million blog posts get published on WordPress sites alone. In those same 24-hours, Instagram will see 95 million photos and videos get shared and 500 million Tweets will go live. And these numbers are increasing. When we say that the importance of user generated content is higher than ever, we’re talking about how UGC can help your brand stand out in this noisy world.…
We’ve talked a lot about “humanizing your marketing” here at TINT, but have you ever thought what that even means?…
As an experienced marketing leader for the past 21 years, I’ve seen marketing go from direct mail to web to email…
