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People are always eager to talk about their summer vacations, so we decided to take a deeper dive into the travel plans of our Smiley360 Community. Our recent survey of more than 25,000 Smiley Community members found that over 70% are planning to take a vacation this summer. However, those plans may not be set in stone according to traveling members because many rely on social media for travel plan ideas, engendering a “Fickle Traveler…

It’s no secret social media has changed the way consumers seek information, especially when it comes to making purchase decisions. Impressive statistics supporting word-of-mouth and influencer marketing are often thrown around- consumer-to-consumer word of mouth generates more than twice the sales of paid advertising, brand advocates are 70% more likely to…