Category

User-Generated Content

Category

All things UGC: what it is, why it matters, and how to use it.

User-generated content, or UGC for short, is any content that has been created, published, and/or submitted by users of a brand. In many cases, it’s the most effective content for brands. Often, contributors are unpaid fans who promote a brand instead of the brand promoting itself. What Does User-Generated Content (UGC) Mean? User-generated content can be content of any type and usually comes in the form of images, videos, social media posts, reviews, or testimonials.…

Jay Abraham is a famous name in the marketing world. He’s one of the OG’s of the space and he’s not shy about sharing his secret to success. It’s simple: stop looking at what everybody in your industry is doing and instead look outside of it. The whole point of marketing is to stand out from the competition and attract the right buyers. But, it’s dangerously easy to get caught up in the same tactics…

At the start of 2021, there were 7.23 million job openings in the U.S. One year later, at the start of 2022, that number had almost doubled to over 11 million.  “The Great Resignation” became a household term defining this employment shift. More people than ever have begun to question if their jobs, and careers, are worth the sacrifices they used to make without a second thought. Commutes, bad managers, lack of benefits, and other…

In recent years, an engaged audience was overwhelmingly the top goal for marketers. In 2021, however, there’s a new key performance indicator (KPI) rising in importance. When we asked marketers what KPI is the most important to their role, for the first time, engagement was nearly tied with return on investment (ROI) for the top spot. Engagement won by only 1%, as reported in our State of User-Generated Content report. Take a look at the…