Category

User-Generated Content

Category

All things UGC: what it is, why it matters, and how to use it.

Organizations around the world are starting to implement company-wide employee advocacy (EA) and employee-generated content (EGC) programs. But even the most savvy professional can struggle with transforming the employee experience using social media.  Here are some of the questions they’ve asked us about employee advocacy and employee-generated content. What is employee-generated content? Employee-generated content is a photo, video, social post, or article shared by a current, former, or prospective employee about a brand or its…

Lately, more and more marketers are seeing how user-generated content impacts their business. In 2021, user-generated content (UGC) emerged as the solution to their most pressing problems. It stands out from the content people are used to seeing, which creates more engagement and conversions than brand-created content. Meanwhile, it alleviates some of the pressure off marketers that are tight on time and helps them hit their most important KPIs. So, it’s no surprise that even…

Every year, marketers have new trends, new platforms, and new expectations that they need to stay on top of…or risk getting left in the dust. Thankfully, we’ve got you covered. Every year, we conduct our own research to discover the must-know consumer trends and marketing themes, both as related to UGC and not. Then, we report our findings, predictions, and tips in the State of User-Generated Content report and throughout our blog. From marketer’s number…

TINT logo next to a phone displaying an image of shoes

Remember back when UGC was a good idea? These days, it’s much more than that. It’s a must-have. In 2022, consumers practically demand it, not to mention, it solves marketers’ biggest challenges. Here are the 5 consumer trends making UGC non-optional, according to research conducted by TINT and reported in our State of User-Generated Content report 2022.

If 2020 was a year of adapting to a new social and professional climate, 2021 was an exciting year of growth for TINT!  On the product side, we’ve introduced several groundbreaking features, such as enhanced social commerce and shoppable user-generated content (UGC), attention score for content optimization, and sentiment analysis. We’ve also expanded our integrations with key platforms including Salesforce, Canva, and Adobe Experience Manager.  We’ve built upon our vast library of content resources with…