Organizations around the world are starting to implement company-wide employee advocacy (EA) and employee-generated content (EGC) programs. But even the most savvy professional can struggle with transforming the employee experience using social media. Here are some of the questions they’ve asked us about employee advocacy and employee-generated content. What is employee-generated content? Employee-generated content is a photo, video, social post, or article shared by a current, former, or prospective employee about a brand or its…
Welcome to the world of the Influencer 2022. Things have changed, and there are new types of influencers on the…
At the start of 2021, there were 7.23 million job openings in the U.S. One year later, at the start…
TINT Launches Integration with Hootsuite Amplify to Provide Better UGC & EGC We continue to expand our partnership with Hootsuite and offer innovative solutions to the market by making it easier for users to leverage Employee-Generated Content (EGC) through Hootsuite Amplify. Amplify is Hootsuite’s industry-leading employee advocacy platform that provides a sophisticated approach to risk management for regulated organizations that necessitate pre-approved social content to ensure messaging remains accurate, clear, and on-brand. With the TINT…
Employee-powered marketing democratizes the content creation process and turns every member of staff into an internal influencer. There are a…
Using social media for employee advocacy doesn’t come easily to some brands. Before you stress about being behind on this…
Internal Influencer has become a buzzword as brands seek new avenues to amplify the power of their social media marketing. The term has yet to fall into common usage and there is still a degree of variability with definitions. Internal Influencers of all stripes will be an integral part of marketing programs in the future. What is an Internal Influencer? An Internal Influencer is a social content creator that is directly employed by a brand…
November would have normally found the Team TINT traveling to Kansas City and Raleigh to participate in the Internet Summit…
Employee Generated Content (EGC) is the biggest HR strategy that most companies overlook. Give your employees the social media tools to share their knowledge and enthusiasm.
This is part of a 4-part series about increasing employee engagement with employee-generated content. 1) Assessing Your Employee Advocacy Opportunities 2) Strategies for launching your employee advocacy program 3) Benefits of an employee advocacy and EGC social media plan 4) Get more content from your employees For this blog post, I decided to bring in some outside help from our partners and recruitment experts at TMP Worldwide. Thank you to Allison Kelley, Content Marketer, for…
This is part of a 4-part series about increasing employee engagement with employee-generated content. 1) Assessing Your Employee Advocacy Opportunities…