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Organizations around the world are starting to implement company-wide employee advocacy (EA) and employee-generated content (EGC) programs. But even the most savvy professional can struggle with transforming the employee experience using social media.  Here are some of the questions they’ve asked us about employee advocacy and employee-generated content. What is employee-generated content? Employee-generated content is a photo, video, social post, or article shared by a current, former, or prospective employee about a brand or its…

TINT Launches Integration with Hootsuite Amplify to Provide Better UGC & EGC We continue to expand our partnership with Hootsuite and offer innovative solutions to the market by making it easier for users to leverage Employee-Generated Content (EGC) through Hootsuite Amplify. Amplify is Hootsuite’s industry-leading employee advocacy platform that provides a sophisticated approach to risk management for regulated organizations that necessitate pre-approved social content to ensure messaging remains accurate, clear, and on-brand. With the TINT…

This is part of a 4-part series about increasing employee engagement with employee-generated content.   1) Assessing Your Employee Advocacy Opportunities 2) Strategies for launching your employee advocacy program 3) Benefits of an employee advocacy and EGC social media plan 4) Get more content from your employees For this blog post, I decided to bring in some outside help from our partners and recruitment experts at TMP Worldwide. Thank you to Allison Kelley, Content Marketer, for…