Tips, Guides, and How-To's Archives

Tips, Guides, and How-To’s

Category

Everything you need to get started with UGC.

You Ask, TINT Answers: Employee-Generated Content FAQs

April 27, 2022 12 Mins Read

Organizations around the world are starting to implement company-wide employee advocacy (EA) and employee-generated content (EGC) programs. But even the most savvy professional can struggle with transforming the employee experience using social media. Here are some of the questions they’ve asked us about employee advocacy and employee-generated content. What is employee-generated content? Employee-generated content is a photo, video, social post, or article shared by a current, former, or prospective employee about a brand or its…

Tips, Guides, and How-To's April 13, 2022

Guide to Employee-Generated Content: What Is It, Why You Need It, and How To Do It

At the start of 2021, there were 7.23 million job openings in the U.S. One year later, at the start of 2022, that number had almost doubled to over 11 million. “The Great Resignation” became a household term defining this employment shift. More people than ever have begun…

filming video content in an urban center with TINT overlay

Tips, Guides, and How-To's January 31, 2022

How to Increase Engagement and Boost ROI in 2022

In recent years, an engaged audience was overwhelmingly the top goal for marketers. In 2021, however, there’s a new key performance indicator (KPI) rising in importance. When we asked marketers what KPI is the most important to their role, for the first time, engagement was nearly tied with…

In Tips, Guides, and How-To's

Texas Festivals and Events face a bright future and a challenging climb

December 20, 2021 8 Mins Read

Mid-November brought two things to San Antonio: slightly cooler weather and the Texas Festivals and Events Association annual conference (TFEA 2021). Event planners traveled from the farthest reaches of Texas to meet for the first time since the pandemic lockdowns. 300 people gathered to discuss, celebrate, and share about events. These 300 event professionals create programming attended by millions, representing hundreds of millions of dollars in economic impact. The State Fair of Texas alone had…

Apple Mac laptop with Canva on screen to make UGC centric visual content

Tips, Guides, and How-To's November 30, 2021

How to Create Engaging Visual Content Using UGC

The Basics on Creating Appealing Visual Content Visual Content is a large part of life, and it’s about to become even larger especially with the announcement of Facebook’s name change to ‘Meta’, to encompass their larger mission to make all of the content consumed in our lives a…

women purchasing on phone black friday ecommerce strategy

Tips, Guides, and How-To's November 9, 2021

Black Friday eCommerce Strategies For Retail

COVID-19 isn’t the only reason that commerce has moved in the direction of online shopping. While the pandemic increased the necessity of online stores, to say online shopping wasn’t already on the rise would be an oversight. In 2018, Shopify saw $1.5 billion in sales during the Thanksgiving…

In Tips, Guides, and How-To's

What is User-Generated Content: The Complete Guide to UGC

October 18, 2021 23 Mins Read

User-generated content, or UGC for short, is any content that has been created, published, and/or submitted by users of a brand. In many cases, it’s the most effective content for brands. Often, contributors are unpaid fans who promote a brand instead of the brand promoting itself. What Does User-Generated Content (UGC) Mean? User-generated content can be content of any type and usually comes in the form of images, videos, social media posts, reviews, or testimonials.…

Tips, Guides, and How-To's October 15, 2021

Social Commerce – The Definitive Guide to Selling More Online with Social

Social commerce leverages buyer behaviors in the customer journey—and its power in the buying decision is only growing larger. Move over, Amazon. New doors have been opened in the eCommerce space as social media giants like Facebook, Instagram, Twitter, and more realized that their platforms were the perfect…

Woman drawing on computer making content

Tips, Guides, and How-To's September 16, 2021

Paid Advertisement Hacks: How to Make a Winning Campaign

How To Create Digital Paid Ads That Convert In a world of many marketing tools and models for creating winning strategies, it’s not a secret that social media paid advertising can be highly effective. But the path to success is not always exactly clear. Using the best practices,…

In Tips, Guides, and How-To's

7 Strategies to Prepare for Hybrid Corporate Events of the Future

August 11, 2021 7 Mins Read

Until a few years ago, it was hard to get anyone to take virtual meetings seriously. People would strictly stick to in-person meetings and physical team-building events. Remote meetings and webinars were primarily considered cost-savers, not operational necessities. But after 2020, everything changed. We’re entering the days of hybrid corporate events. The lockdowns and remote working forced corporate event planners to re-evaluate how to proceed with meetings and activities. People quickly realized that there are…

Man playing PC game on colorful keyboard and mouse

Marketing August 3, 2021

Social Media for Esports Marketing: Using Unique Content to Get More Fans Engaged

“Esports” was a niche term and not to be confused with traditional sports, but the pandemic pushed the industry into the spotlight as consumers (stuck at home) were forced to occupy their time with gaming becoming a popular diversion. As the world reopens, we expect a new generation…

Tips, Guides, and How-To's July 28, 2021

How to Replace Your Organic Social Media Content with User Generated Content

No matter which social media networks you use for consumer outreach, content is king. Even if the network has less elaborate content, like what you see on Twitter, what you say is important. Not only do you need to make a good impression, but you’ll want to keep…