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Everything you need to get started with UGC.

Organizations around the world are starting to implement company-wide employee advocacy (EA) and employee-generated content (EGC) programs. But even the most savvy professional can struggle with transforming the employee experience using social media.  Here are some of the questions they’ve asked us about employee advocacy and employee-generated content. What is employee-generated content? Employee-generated content is a photo, video, social post, or article shared by a current, former, or prospective employee about a brand or its…

Mid-November brought two things to San Antonio: slightly cooler weather and the Texas Festivals and Events Association annual conference (TFEA 2021). Event planners traveled from the farthest reaches of Texas to meet for the first time since the pandemic lockdowns. 300 people gathered to discuss, celebrate, and share about events.  These 300 event professionals create programming attended by millions, representing hundreds of millions of dollars in economic impact. The State Fair of Texas alone had…

User-generated content, or UGC for short, is any content that has been created, published and/or submitted by users of a brand. In many cases, it’s the most effective content for brands. Often, contributors are unpaid fans who promote a brand instead of the brand promoting itself. What Does User-Generated Content (UGC) Mean? User-generated content can be content of any type, and usually comes in the form of images, videos, social media posts, reviews, or testimonials.…

Until a few years ago, it was hard to get anyone to take virtual meetings seriously. People would strictly stick to in-person meetings and physical team-building events. Remote meetings and webinars were primarily considered cost-savers, not operational necessities. But after 2020, everything changed. We’re entering the days of hybrid corporate events. The lockdowns and remote working forced corporate event planners to re-evaluate how to proceed with meetings and activities. People quickly realized that there are…