Welcome to the world of the Influencer 2022. Things have changed, and there are new types of influencers on the horizon. Celebrity endorsement was once the “it” thing. Brands like Coca-Cola thrived off these partnerships, and they worked. Actors, musicians, athletes, and celebrities of all stripes fought to get those brand deals. Fans were quick to consume cereal, beverages, and content that featured their favorite star. When social became part of our everyday lives, a new type…
In 2022 digital marketers are looking to reach new online audiences and make their budget stretch even further. That’s why many are turning to influencer marketing as a vital strategy for building authentic customer connections to grow their brands. As eCommerce and social commerce have become our go-to…
How did an exclusively online store sell $100M in mattresses through DTC marketing when people couldn’t even test out if they liked the product before buying? Direct-to-consumer marketing initially seemed to go against the laws of buying decisions. People would always want to lay on a mattress before…
Creating social media videos at home is a common trend nowadays, whether it is for those that are, or want to become influencers, to promote your brand, or engage and keep your audience interested through a ugc contest, or even a teacher who creates content for a class studying remotely. For whatever reason to create video content, having the know-how to create good quality videos is a must. Your fans and customers don’t have to…
Micro-influencers are a unique breed of content creators. They speak directly to a smaller fan base, niche audiences that have deeper connections to these influencers. But when activated correctly and amplified by brand channels, micro-influencers have shown that they outperform larger creator AND branded content. Micro-influencer marketing campaigns…
Few could have predicted the way online creatives, social media, and digital platforms would combine to create a new marketplace for ideas and content. The Creator Economy allows people from across the internet to share their passions, a passion economy if you will. The currency of this space…
What makes an Influencer? When more than 100 million people have over 100,000 followers, who among them are truly famous? These are questions asked in the 2021 documentary Fake Famous, streaming on HBO. The film is clearly focused on evoking a strong reaction from the audience, but marketers can read between the lines to get a better understanding of the preconceived opinions and views of influencers as a marketing strategy. Fake Famous is the brainchild…
Internal Influencer has become a buzzword as brands seek new avenues to amplify the power of their social media marketing. The term has yet to fall into common usage and there is still a degree of variability with definitions. Internal Influencers of all stripes will be an integral…
November would have normally found the Team TINT traveling to Kansas City and Raleigh to participate in the Internet Summit and KC Digital Summit. (It is also an excuse for us to consume copious amounts of BBQ in both locals.) This year, we’re connecting with our friends, colleagues,…
On September 21, 2020 Facebook introduced the Facebook Rights Management Tool. This new addition to the Facebook Creator Studio is designed to “help creators and publishers who have a large or growing catalog of content better control when, how and where their content is shared across Facebook and Instagram.” In short, it provides support for Intellectual Property management at scale. Marketers using user-generated content (UGC) should remain calm and not panic. Let’s dig into what…
The currency on social media is attention and exposure. And since influencers hold the attention of loyal followers—with a trend of smaller micro and nanoinfluencers having an impact on their audience—making them a part of your brand’s social media marketing strategy is crucial. But to catch an influencer’s…
Getting people to talk about your property doesn’t just happen on its own. Creating a community willing to show photos of their trip is something that takes effort and the right strategy. We’ve put together five ways to encourage guests to share their experiences on social media, ultimately…