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Influencer Marketing

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All influencers are creators, but not all creators are influencers.  Confused yet? You’re not the only one. Our latest research shows most marketers and consumers feel like there’s a difference between influencers and creators. But, describing the difference is a bit tricky. Influencers create content. Creators create content. Customers also create content. Yet, they create content with different results in mind. What’s the difference between the content created by influencers, creators, customers, and UGC creators?…

How did an exclusively online store sell $100M in mattresses through DTC marketing when people couldn’t even test out if they liked the product before buying? Direct-to-consumer marketing initially seemed to go against the laws of buying decisions. People would always want to lay on a mattress before buying it, right? A safe assumption has turned into a completely wrong perspective. It turns out people are more than happy to buy a mattress on the…