COVID-19 isn’t the only reason that commerce has moved in the direction of online shopping. While the pandemic increased the necessity of online stores, to say online shopping wasn’t already on the rise would be an oversight. In 2018, Shopify saw $1.5 billion in sales during the Thanksgiving shopping period from Black Friday to Cyber Monday. One year later, they broke that record with $2.9 billion in worldwide sales in 2019 during Black Friday and…
Social commerce leverages buyer behaviors in the customer journey—and its power in the buying decision is only growing larger. Move…
How did an exclusively online store sell $100M in mattresses through DTC marketing when people couldn’t even test out if…
Social media giants like Facebook and Snapchat have realized they no longer need the middleman to get products sold. The Social eCommerce Funnel has changed everything. Previously, they used to rely on posts to drive users to a website where they’d start the checkout process only after clicking “Add To Cart” on the product of choice. The Social eCommerce funnel takes out the middleman—and creates a seamless experience for customers to see something, and immediately…
Social commerce is more than another marketing buzzword. It has the ability to connect with people at every stage of…
Social meets eCommerce in 2021. Rather than being an awareness and conversion tool, social has become a tandem requirement, with…
In the last few years, Instagram has become one of the fastest-growing social media platforms with the most engaged user base. As specified in one report, Instagram now has over 1 billion monthly active users, 500 million people access it daily, and 64 % of this audience are aged between 18 and 34 years. Moreover, people spend a considerable amount of time on the platform, so it’s not just a platform for sharing photos and…
Year after year user-generated content continues to prove itself as one of the most powerful tools in a marketer’s arsenal.…
Black Friday until Christmas Eve is often the golden season for eCommerce operators. Year over year, online holiday spending has…
For eCommerce store it’s risky to rely on one traffic source and optimizing your conversion rates for each traffic source is an important ongoing activity. Although Google’s traffic can be one of the highest converting sources for online purchases, it’s essential to spread your conversions across several channels. This is one highly effective way to balance risk. If organic traffic goes down, your social traffic or paid ads are still working. You can rely on…
The world has shifted, accelerating the need for a new generation of marketing specializations. eCommerce was already heavily influenced by…
The COVID-19 pandemic has completely changed our way of life, with Main Street’s brick-and-mortar retailers seeing their businesses get upended.…
