Category

Advocacy & UGC

Category

Today’s Consumer Packaged Goods (CPG) brand marketers are facing a new and mounting set of challenges. Shopping patterns have shifted as consumers look to omni-channel shopping experiences. Loyalty is suffering under supply chain woes and inflation. And direct-to-consumer (D2C) brands are chipping away at share-of-market.  Thankfully in the midst of so much change, the best solution is a familiar one. Brand advocacy remains the gold standard of marketing strategies for a reason. Mobilizing your biggest fans to go to bat for you…