New Study Reveals Social Proof Vital to Maintaining Growth in Shaky Economy Recommendations from friends and family remain the most impactful form of brand endorsements, and their influence has only increased in the past ten years. In a new wave to its Social Recommendations Index, TINT, the leader in Community Powered Marketing, uncovered new insights in online brand advocacy tracked from 2013-2023. Ninety-six percent of consumers say friends and family are the most trusted source…
Today’s Consumer Packaged Goods (CPG) brand marketers are facing a new and mounting set of challenges. Shopping patterns have shifted as consumers look to omni-channel shopping experiences. Loyalty is suffering under supply chain woes and inflation. And direct-to-consumer (D2C) brands are chipping away at share-of-market. Thankfully in the midst of so much change,…
If you’re looking for some inspiration for your own brand advocacy campaigns, here are 4 examples from brands that got it right.
Accurately measuring the success of your marketing campaigns is crucial—especially with brand advocacy. Here’s how to measure brand advocacy and stay on track.
We all know brand advocacy is important for growth. But understanding how to effectively build it is harder. Here’s what you need to know.
Brand advocacy is one of the most effective marketing strategies. Learn how to get brand advocates for your business with real life examples.
Loyalty360 honored Veggies Made Great with a Silver Award for “Customer Engagement and Advocacy” for its online brand community, powered by Vesta.
As what it means to be “influential” evolves – looking at you, peer influencers – brands should focus on makers of enticing content and on building trust.
Marketers must deliver brand interactions that are immersive, personalized and creative, while seamlessly blending digital ingredients with the offline world to meet consumers’ new expectations.
