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Travel Brands are recommended to focus on communicating trust and confidence as industries rebuild post-lockdown. New research stresses the importance of using authentic social media and marketing content for travel-related industries as they recover from the global impacts of COVID-19. Travel-centric brands face a “next normal” in a world where social media adoption and consumer expectations have increased exponentially. The report, produced by travel research authority PhocusWire in partnership with TINT, finds that many brands…

Early Adopters may be the key to marketing a safe return. Hotels, restaurants, clubs, museums, and similar businesses have found themselves in an unexpected situation. In March 2020, as businesses temporarily closed their doors due to the pandemic, many business operators expected a few weeks of downtime before reopening. They certainly didn’t think it would take over a year before they could return to some sense of normalcy. Their time in limbo seems to be…

Business travelers have a reputation for efficiency; get in, get out, and get on with their lives. But, bleisure, and bleisure marketing, may be the saving grace of the travel and tourism industry. Business travel is the first thing to recover after a major global shift. Destinations, venues, and attractions should turn their efforts to engaging with these bleisure elites while the world remains in a state of volatility. What is Bleisure Travel?  Bleisure is…