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Organizations around the world are starting to implement company-wide employee advocacy (EA) and employee-generated content (EGC) programs. But even the most savvy professional can struggle with transforming the employee experience using social media.  Here are some of the questions they’ve asked us about employee advocacy and employee-generated content. What is employee-generated content? Employee-generated content is a photo, video, social post, or article shared by a current, former, or prospective employee about a brand or its…

Employee-powered marketing democratizes the content creation process and turns every member of staff into an internal influencer. There are a variety of names: employee advocacy social program, employee-powered marketing, employee-driven communications, but all of them fall under the umbrella of Employee-Generated Content (EGC) EGC and employee-powered marketing are new territories for many marketing and communications professionals. Let’s dig into some frequently asked questions about the strategy.  What is Employee-Powered Marketing? Employee-Powered Marketing is a strategy…

This is part of a 4-part series about increasing employee engagement with employee-generated content.   1) Assessing Your Employee Advocacy Opportunities 2) Strategies for launching your employee advocacy program 3) Benefits of an employee advocacy and EGC social media plan 4) Get more content from your employees For this blog post, I decided to bring in some outside help from our partners and recruitment experts at TMP Worldwide. Thank you to Allison Kelley, Content Marketer, for…