What is love? (…baby don’t hurt me…) But really, what is showing or receiving love for a marketer? We won’t pretend that brand love can ever replace actual human love, although I’m sure some could argue their relationship with a brand is healthier and longer-lasting than their human counterparts (looking at you, Apple 😘 ). But consumers can be very emotional about the brands they purchase. In our State of Community Powered Marketing study, we found…
Today’s Consumer Packaged Goods (CPG) brand marketers are facing a new and mounting set of challenges. Shopping patterns have shifted…
See how Clio Snacks drives major business impact for their advocacy, acquisition, loyalty, data, and insights goals with the Clio Cravings Club.
Discover how Sir Kensington’s leveraged community powered marketing to win consumers as a challenger brand in a highly competitive market.
This guide to 14 top community marketing ideas will help you drive big business impact with your community of consumers.
The right MarTech has the power to transform your business. Here is everything to know about picking the best community platform software.
If you’re looking for some inspiration for your own brand advocacy campaigns, here are 4 examples from brands that got it right.
Does your marketing stack need an upgrade? These 9 questions will help you determine if you’re ready for an online brand community.
Susan Frech, Vesta CEO, explores how online brand communities empower marketers to maximize consumer’s elevated digital habits to enhance loyalty and advocacy.
Vesta was recently honored as a Top 10 Personalized Marketing Solution Provider by MarTech Outlook Magazine for our community marketing and engagement software.
