Brands are challenged to make their products stand out in Amazon’s massive marketplace. Make sure your brand is in the shopping cart.
After a pharmacist or doctor, the second largest factor in an OTC purchase decision is the influence of friends and family with the health issue.
We surveyed our Smiley360 Community and discovered four key influencer personas. Learn who they are and how to activate each on behalf of your brand.
Repurposing UGC on your website is beneficial for driving purchase decisions and product discovery. Learn how to effectively repurpose your consumer’s UGC.
What’s so special about online brand communities when it comes to SEO? The answer is authentic and quality user-generated content.
Thinking about creating an online community? Start where your consumers already are—then build from there. Focus on engagement. And encourage sharing.
We would be remiss if we did not point out that via the proliferation of social media, people have been forced to develop different versions of themselves. Maybe not fully baked out versions, but let’s say slight variations of their actual self based on the need of the social platform at hand. And with this increasing fragmentation of the social stratosphere, there have been advanced anthropological changes amongst consumers and how they apply different behaviors…
Spring cleaning doesn’t just have to be about cleaning your house from the long winter that we have had. Brands and companies can also use spring-cleaning when it comes to preparing for the warm weather seasons. Spring calls for refreshing social media engagement ideas for optimal brand experiences.…