After a pharmacist or doctor, the second largest factor in an OTC purchase decision is the influence of friends and family with the health issue.
We gathered our top five favorite user-generated Mother’s Day campaigns for some inspiration. Spoiler alert: they’ll definitely tug on your heartstrings.
Repurposing UGC on your website is beneficial for driving purchase decisions and product discovery. Learn how to effectively repurpose your consumer’s UGC.
Repurposing UGC saves resources and helps increase brand loyalty. Learn how to effectively repurpose your consumer’s UGC.
Thinking about creating an online community? Start where your consumers already are—then build from there. Focus on engagement. And encourage sharing.
The effect the new Facebook algorithm has had on brand pages is no secret. A recent study found that 90% of Facebook fans do not return to a page once they have liked it. After the initial like, there is not much action happening on your company’s page…
Spring cleaning doesn’t just have to be about cleaning your house from the long winter that we have had. Brands and companies can also use spring-cleaning when it comes to preparing for the warm weather seasons. Spring calls for refreshing social media engagement ideas for optimal brand experiences. Take advantage of how much your consumers value reviews and recommendations from those around them and get them engaging and sharing about your brand. Here are 5…
This post is from a byline published in Mediapost In a meeting last month, the brand manager from a CPG brand at a Fortune 100 company said he did not think his customers would talk eagerly about his brand because it is not a “lifestyle brand.” This is a…
It’s no secret social media has changed the way consumers seek information, especially when it comes to making purchase decisions. Impressive statistics supporting word-of-mouth and influencer marketing are often thrown around- consumer-to-consumer word of mouth generates more than twice the sales of paid advertising, brand advocates are 70% more likely to…