It’s no secret social media has changed the way consumers seek information, especially when it comes to making purchase decisions. Impressive statistics supporting word-of-mouth and influencer marketing are often thrown around- consumer-to-consumer word of mouth generates more than twice the sales of paid advertising, brand advocates are 70% more likely to be seen as a good source of information by people around them, 90% of consumers trust peer recommendations while only 33%  trust ads, etc. Influencers hold a…