Does your marketing stack need an upgrade? These 9 questions will help you determine if you’re ready for an online brand community.

Setting up a new community to manage might seem like a daunting task. Learn more about how Vesta makes the setup process as easy as 1, 2, 3.

Is the constantly changing consumer journey throwing you in too many directions? You may struggle with maintaining loyalty among existing consumers. You are likely challenged in achieving efficient consumer acquisition. And you are almost assuredly under constant pressure to keep up with a rapidly evolving market. Consumers are…

On the surface, online brand communities and social media groups might seem similar. Learn more about the key differences between the two channels.

Susan Frech, Vesta CEO, explores how online brand communities empower marketers to maximize consumer’s elevated digital habits to enhance loyalty and advocacy.

2020 was a transformational time for many companies and we were thankful for the opportunity to help marketers navigate a challenging market. Here’s a recap.

Connection marketing is important for brands to help ensure consumers feel respected and valued and to sustain relationships through rapidly changing times.

In its simplest form, dark social is word-of-mouth influence. Creating an online brand community allows you to activate your advocates and build that social proof.