We did it. 2020 is almost in the rearview. These past 46 12 months have put marketers through the wringer, but you have risen to the occasion with every challenge and have adapted, innovated, and served your customers in ways you never thought possible.
This year was a transformational time for many companies and we are so thankful for the opportunity to help marketers navigate this volatile and challenging market. And while this year was full of challenges, there was still a lot to celebrate, so we wanted to take a moment to honor the wins and revisit the information and insights that made a difference.
2020 Highlights
We saw inspiring results…
A fast-growing frozen-food brand achieve a +20% lift in sales since its community launch, boasting increased brand loyalty and more than 6,600 reviews.
We weighed in on the latest trends…
So you left Facebook – Now What? A Marketer’s Guide to Reclaiming Consumer Relationships
How Brands Should Use Community to Enhance Their Marketing Stacks in Tough Times
When the Data (Cookie) Crumbles
How a Brand-Owned Community Can Future-Proof Your Brand for 2021 and Beyond
We shared valuable insights…
Brand Sentiment Navigator: COVID-19 Consumer Research Hub
What Marketers Need to Know: Consumer Sentiment About Facebook & Social Media
What Consumers Want From Their Online Communities
We asked some friends to help us spread positivity and knowledge on the Happy Marketer Connection Podcast…
Craig Dubitsky of hello products and Colgate-Palmolive on “Friendly”
Zachary Weinberg, of Gartner on “eCommerce Trends”
Pia Marquez of Del Monte on “Building Your Personal Brand”
Shonda Brown, Church & Dwight on “Pivoting“
Alex Colkitt, Sir Kensington’s on “Engagement”
We made some awesome new product updates…
New TikTok Sharing Tool
Real-Time Community Polling
SMS Notifications
Learn More
We can’t wait to crush 2021
We are eager to start the new year. Look out for product enhancements enriching UX for better community engagement and data for better insights.
Ready to see what Community Powered Marketing can do for your brand?
We’d love to show you what your own branded Community could look like and the ROI it will deliver. Let’s Chat
Interested in more?
Read more about how an Online Brand Community serves as an always-on channel for predictive insights in our Community Marketing 101 eBook. Download it today and take your brand to the next level.
