As what it means to be “influential” evolves – looking at you, peer influencers – brands should focus on makers of enticing content and on building trust.
Brands that use their values to share new ideas and open new opportunities will boost their “authenticity score” and ultimately, their trust and loyalty.
Marketers must deliver brand interactions that are immersive, personalized and creative, while seamlessly blending digital ingredients with the offline world to meet consumers’ new expectations.
From no strings attached rewards to empowering employees to deliver truly exceptional experiences, this recap highlights trends worth knowing in loyalty marketing.
A branded online community is an important pillar of relationship marketing success, allowing marketers to differentiate their brands by building meaningful emotional connections.
There’s one critical tool to add to your marketing stack: an online brand community. Here are 4 ways it will enhance all your marketing efforts.
With modern marketing tools, integrating engaging experiences into your business plan is easier than ever. Here’s how to improve audience engagement.
The most successful permission-based marketing creates a two-way relationship and employs the use of brand-owned communities to further activate consumer advocates.