If you build your community on a social network, it’s not your brand’s community. Those groups and their data belong to the social networks.
Thinking about creating an online community? Start where your consumers already are—then build from there. Focus on engagement. And encourage sharing.
With the ever-changing algorithms on Facebook, many brands (big or small) find it even more challenging to reach their consumers. Many brands looked to Facebook to create a community of advocates where they can communicate with their consumers directly. Marketers have become heartbroken in learning that Facebook is charging them per impression. They already spent the dollars and resources to cultivate their fans and now they must pay once again to reach them. This once…
When I was in grade school, my grandmother taught my friends and me how to play the card game Bullshit. If you have never played before, it consists of trying to convince other players that you’re discarding cards you may or may not actually be playing in an…
It’s no secret social media has changed the way consumers seek information, especially when it comes to making purchase decisions. Impressive statistics supporting word-of-mouth and influencer marketing are often thrown around- consumer-to-consumer word of mouth generates more than twice the sales of paid advertising, brand advocates are 70% more likely to be seen as a good source of information by people around them, 90% of consumers trust peer recommendations while only 33% trust ads, etc. Influencers hold a…
This post is from a byline published in Mediapost. CPG brand marketers are all too aware that brand loyalty is on the decline. A new survey shows brand loyalty has dropped for a third year in a row. Deloitte’s annual American Pantry study shows nearly nine in ten consumers are…