We are frequently asked, “Does paying for UGC make it more legal?” The idea of receiving beautiful, high-quality content for free can seem questionable in a world where many marketing engines are powered by over-priced influencers. Rather than paying to activate a single person of influence, implementing a UGC strategy creates opportunities for any customer, employee, or advocate to make something engaging.  We believe that everyone is an influencer. People exert influence on their social…