zero party data


CPG brands are a key part of our everyday lives: from shampoo to diapers to snacks. However, in an age where third party cookies are disappearing and consumers are increasingly concerned about their data privacy, consumer packaged goods (CPG) brands often need help approaching data-driven marketing as they prepare for new CPG trends.   On top of providing quality products, these brands are expected to deliver personalized, engaging content and create a solid emotional connection with…