Holly Bauer


A question regarding the current generation is often being posed: “Are millennials (18-34 years old) really that different  from other recent generations?” From a marketing standpoint, the answer to this question is imperative to reaching the target market that is predicted to have annual spending of over $2.45 trillion in the next year. Considering millennials comprise 23.5% of the U.S. population, brands can greatly benefit from gaining their support—both fiscal and emotional. A LinkedIn blogger recently composed…