CPG brands are a key part of our everyday lives: from shampoo to diapers to snacks. However, in an age where third party cookies are disappearing and consumers are increasingly concerned about their data privacy, consumer packaged goods (CPG) brands often need help approaching data-driven marketing as they prepare for new CPG trends. On top of providing quality products, these brands are expected to deliver personalized, engaging content and create a solid emotional connection with…
Data privacy laws are changing fast and having access to zero party data is critical. Here are some ways your brand can collect zero party data.
Engaging a community in a way that’s valuable to both the consumer and your brand is critical. We cover the crucial steps of a community engagement strategy with examples from successful brands.
Explore why community building is important and the top 10 strategies you can use to build a thriving community for your brand.
Two of the most potent data sources are zero and first party data. Here’s what you need to know to help them best serve your business goals.
We tell you everything you need to know about effective product sampling, why it matters, and how you can determine sampling campaign success.
Creating a community is critical to building your business. We put together everything you need to understand what’s involved in this process.