In the current marketing ecosystem, community-building is not merely an adjacent strategy; it represents the discerning force that sets exceptional brands apart. Close to 70% of marketers acknowledge the importance of community-building in customer retention, and research shows a community member can yield 13 times more customer lifetime value than general market consumers. A robust brand community serves as a dynamic conduit, connecting passionate brand advocates. It fosters two-way and personalized communication, encouraging user-generated content…
With many universities shutting down or delivering online classes due to the COVID-19 outbreak, universities may wonder how to stay connected with their students. After all, if students are quarantined at home it’s hard to have that college experience. But just because we’re practicing “social distancing” doesn’t mean…
The TINT team truly feels like a second family. We eat together, we laugh together, and most importantly, we help each other when in need; but let’s not forget our love for some friendly competition. Each month, TINT gives employees $100 as part of the Self-Improvement Program. This stipend supports any monthly goal focused on bettering ourselves. We believe that we play a significant role in empowering employees to continuously improve themselves. So whether it…
Bill Gross: One of the most critical factors in success when you start a company is finding a complementary team of different skills.