Jordan Ben

VP, Product Strategy

Social sampling is a relative newcomer in the field as for most of its history, product sampling marketing has been fairly straightforward. The venues and creative execution have expanded, but the premise of distributing complimentary products to entice prospective buyers has stayed the same.  Like most things, technology has revolutionized how we approach age-old marketing tactics. In the past decade, digital product sampling has become a staple in any marketer’s toolbox. But with the vastness of options…