Having a strong consumer insights strategy is imperative for brands to stay competitive in today’s world. Without it, it’s impossible to effectively navigate decisions to best meet your consumer’s needs and preferences. Think of it like trying to go on a road trip without a GPS – you can try and guess which direction you should head in, but if you make one wrong turn, you can quickly become lost. And getting back on track might be…
Brand teams today have an abundance of marketing channels at their fingertips, from digital and social advertising to email marketing…
Consumer loyalty is changing faster than ever, and marketers must shift their strategies to maintain a competitive advantage. One way…
Now more than ever, your strategy for product sampling marketing must utilize numerous channels to maximize success. While sampling is a time-honored marketing practice that can provide significant brand building benefits, it can be one of the most expensive forms of marketing. Not only do marketers have to pay for the cost of goods to produce and ship samples, but also they must pay retailers, event organizers, and other vendors for space to distribute products and engage…
Social sampling is a relative newcomer in the field as for most of its history, product sampling marketing has been…
With endless choices available in marketing today, product sampling programs have consistently stood the test of time in securing new…
Consumers who engage with your online brand community are primed and ready to rave about your brand. Here’s how you can activate them to drive product reviews.
Gen Z is the most powerful consumer group today. Here are five things you should know if you’re thinking about Community Powered Marketing with Gen Z consumers.
Maximize and optimize your retail review efforts by avoiding these seven mistakes commonly made by marketers.
5 key takeaways for marketers from our landmark study, The Big Online Brand Community Study, of more than 4,900 consumers. Uncover trends and expectations for community marketing.
Squeezing the most out of your ratings & reviews investment will allow you to work smarter, not harder. Let’s explore how to get the most value.
