Category

Influencer Marketing

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Brands and agencies are spending more than ever on influencer marketing. The influencer and content creator industry is booming with people and money. To maximize opportunity, brands and agencies need to focus on how they can build authentic influencer relationships that last beyond the scope of a single promotion. Photo by Steve Gale on Unsplash The glut of money and attention to influencers has led to pains for those using macro-influencers. Kim Kardashian received an FDA warning letter…

It’s no secret that social media has created a new wave of marketing techniques. A technique growing in popularity is the use of brand influencers, also known as brand ambassadors. A brand influencer uses their social media platform to market products to their followers. Influencers create user generated content that can help brands increase engagement, gain new customers, and establish trust among their target audience. Using brand influencers can have a huge impact on your…

For a long time, businesses have used celebrities and iconic figures to promote their products, and there’s no sign of this stopping anytime soon. In fact, you might have heard the term influencer marketing bandied around the web recently, which refers to this idea of using someone else – or, more specifically, someone with influence – to promote your products or services. That’s because more and more “everyday” people are growing serious social followings, giving brands…