Brands and agencies are spending more than ever on influencer marketing. The influencer and content creator industry is booming with people and money. To maximize opportunity, brands and agencies need to focus on how they can build authentic influencer relationships that last beyond the scope of a single promotion. Photo by Steve Gale on Unsplash The glut of money and attention to influencers has led to pains for those using macro-influencers. Kim Kardashian received an FDA warning letter…
Microinfluencers & nanoinfluencers are online personalities who have less than 100k followers. This is the new sweet spot for influencer marketing programs.
As consumers grow increasingly skeptical of polished brand messages, they’re turning to their favorite influencers for inspiration about what to try next. The rise in influencer marketing has seen brands from all different industries collaborating with distinguished accounts in an attempt to carve deeper connections with their followers…
It’s no secret that social media has created a new wave of marketing techniques. A technique growing in popularity is the use of brand influencers, also known as brand ambassadors. A brand influencer uses their social media platform to market products to their followers. Influencers create user generated content that can help brands increase engagement, gain new customers, and establish trust among their target audience. Using brand influencers can have a huge impact on your…
Have you ever read a post by your favorite blogger, seen a product recommendation from them, and snapped it up right away? This is influencer marketing in action. By utilizing the voice of well-connected people in your niche, you can reach an audience that’s relevant and already engaged…
Word of mouth marketing is exceptionally powerful, and the internet has allowed for this traditional form of marketing to have viral potential. Instead of one raving fan telling a few of their best friends about a product, now they can upload a quick Facebook post, Tweet, or review…
For a long time, businesses have used celebrities and iconic figures to promote their products, and there’s no sign of this stopping anytime soon. In fact, you might have heard the term influencer marketing bandied around the web recently, which refers to this idea of using someone else – or, more specifically, someone with influence – to promote your products or services. That’s because more and more “everyday” people are growing serious social followings, giving brands…
Here’s a roundup of the best influencer marketing campaigns we’ve seen!
The mall is a social hub, and pioneering retailers in the region are capitalizing on the excitement that visitors feel and are leveraging it through UGC!
Watch the webinar to learn how to gain high-quality followers and influencers, multiply the power of your hashtag, and trending hashtag strategies.
We review the best examples of websites using user generated content (UGC) to boost community engagement, increase marketing roi, and drive new sales.
