Travel Brands are recommended to focus on communicating trust and confidence as industries rebuild post-lockdown. New research stresses the importance…
“Esports” was a niche term and not to be confused with traditional sports, but the pandemic pushed the industry into…
Micro-influencers are a unique breed of content creators. They speak directly to a smaller fan base, niche audiences that have…
The user-generated content customer journey is built on excitement. First, the excitement of discovering a product. Then, the excitement of…
To find inspiration for the best travel campaign ideas, we need to look no further than the recent past. Yes,…
Early Adopters may be the key to marketing a safe return. Hotels, restaurants, clubs, museums, and similar businesses have found…
Employee-powered marketing democratizes the content creation process and turns every member of staff into an internal influencer. There are a…
What makes an Influencer? When more than 100 million people have over 100,000 followers, who among them are truly famous?…
Marketing professionals rank engagement as their top KPI for the second year in a row. Yet, they’re also finding engagement…
Move over TikTok—there’s a new social app getting all of the attention. With its coveted waitlist, Clubhouse has turned itself…
There are lots of 2021 trends reports out there. We’ve reviewed fifteen of the world’s top reports to create a…
This year will always be known as the Year of the Pandemic. It’s the year that no one predicted, and…