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Don’t Be Afraid of Gen Z was originally published in the International Festivals & Events Association’s “ie: the business of international events” magazine. Read the latest issue of IE here.  Every event organization is feeling the pinch. The pandemic started a tectonic shakeup of the events industry. There are new technologies to learn. Highly publicized event failures have been the subject of speculation, discussion, and streaming documentaries (Fyrefest or Astroworld, anyone?). This is exacerbated by…

Event Marketing with a Social Commerce Mindset was originally published in the International Festivals & Events Association’s “ie: the business of international events” magazine. Read the latest issue of IE here.  Even before the pandemic, much of the buyer’s journey had found its way online. The COVID lockdowns…

Thank you for joining us at Social Media Week 2022. It was great to connect with old colleagues, partners, customers, and new friends. Thanks for coming to the happy hour, stopping by the booth, listening to our session, and making great recommendations for dinner. Here are some of our favorite photos from the event, including some shared by you. Can’t wait to continue the conversation? Want to see more of TINT? Get a demo today. 

The world has shifted, accelerating the need for a new generation of marketing specializations. eCommerce was already heavily influenced by social media, but as more and more users spend an increasing amount of time out of stores and in digital spaces, retailers worldwide will start to recruit for…

In a short time, the world has changed how we look for things. Languages have a fixed number of words – and we try to describe the world around us with the commonly used words and phrases that we know. What we see often cannot be easily described in words as the mind is very visual and sensory-driven. People are intrinsically pulled to highly visual content. Brands have recognized this and the challenge for brands…

TikTok is the platform for Gen Z. And if you have a product that appeals to a younger audience, you’re missing out by not having a presence on this social network. Recently, the floodgates were opened for paid advertising on TikTok, so sponsored ads are being served in users’ feeds. But before you plan your TikTok campaigns, you need to understand the platform. The Medium Is the Message Do you think that you’re going to…