Mandatory legislation for data privacy is here. After the stroke of midnight, when the calendar changes to 2020, the California Consumer Privacy Act (CCPA) takes… Read More
The rise of online shopping has meant brick-and-mortar stores are having to put more effort into engaging their customers. After all, it’s far easier to… Read More
Major special events drive engagement on social media. Attendees, vendors, sponsors, and other participants are almost single-mindedly focused on the event. They’re taking photos, sharing… Read More
We’re about to head into the final quarter of 2019 (how did that happen?!), which means it’s time to take stock of what you’ve achieved… Read More
A lot goes into creating an ecommerce store. You have to think about what to buy, who you’re going to sell to, where you’re going… Read More
Tide’s #LaundryNight advertising campaign has owned media across wires and wifi. Rarely do we see an awareness campaign engage such a multitude of audiences across… Read More
User generated content (UGC) comes armed with a fistful of benefits. For starters, it results in 29% higher web conversions and is 20% more influential… Read More
While over half of the population prefers to shop online, there are some major roadblocks that stop ecommerce stores from making the sales they want. … Read More
How many times have you visited a restaurant based on a recommendation from a friend? It seems strange that, when we’re searching for a place… Read More
Event season is here 🎉 and you need to drive event engagement. Social proof is critical in elevating your brand status at events. People respond… Read More
Small changes can make big differences! A study from faculty at the University of Hong Kong analyzed top influencers to find commonalities in their most… Read More
Social media contests benefit everyone involved. Participants have the chance to win amazing prizes they might only dream of, while the brands running them gain… Read More