One scroll through social media and it’s clear that user-generated content has taken over the feed. Consumers love seeing brand communities and customers share their experiences. They’re asking brands to post UGC – and scrolling past brand-created content at a, seemingly, faster rate than ever. Each year, we…

User-generated content ads outperform conventional ads on the same topic by 20-50%. Why? The psychology behind social proof. People are naturally inclined to look around and see what other people are doing before making a buying decision. We like to copy the behavior of our peers. User-generated content…

What makes buyers click the purchase button? Your buyers are always looking out for reasons they shouldn’t trust your brand. It’s because people have a natural aversion to loss. Loss aversion motivates buyers to compare similar products and spend time thinking about each purchase.  Which product works better?…

What are some of the biggest brands in their industry doing to get attention? The attention economy is in full swing, with marketers like Gary Vee explaining, “Find the attention, bring value, and then everything else clicks.” But, how do you get attention when the average person scrolls…

There’s a lot happening in the world of marketing in 2023. Gear up for this year’s marketing trends and predictions! As technology continues to evolve and consumer behavior shifts, marketers will need to stay on their toes to keep up with the latest trends and developments. Here are…

Jay Abraham is a famous name in the marketing world. He’s one of the OG’s of the space and he’s not shy about sharing his secret to success. It’s simple: stop looking at what everybody in your industry is doing and instead look outside of it. The whole…

Ninety-three percent of marketers partake in influencer marketing. They’re not only using their ad budget for sponsored posts. With 62% of consumers surveyed saying they’re more likely to click on content like ads, websites, social posts, or emails, that feature customer photos rather than an image created by…

Don’t Be Afraid of Gen Z was originally published in the International Festivals & Events Association’s “ie: the business of international events” magazine. Read the latest issue of IE here.  Every event organization is feeling the pinch. The pandemic started a tectonic shakeup of the events industry. There…