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Consumers are increasingly choosing to interact with brands in a different way. They are no longer sucked in by shiny ads promising the world. Instead,… Read More
This is Part 3 of a 4 part series about increasing employee engagement on social media. Subscribe to get next week’s final installment – “How… Read More
This is Part 2 of a 4 part series about increasing employee engagement on social media. Subscribe to get next weeks post – “How your… Read More
As an experienced marketing leader for the past 21 years, I’ve seen marketing go from direct mail to web to email to social and all the… Read More
Consumers are no longer at the mercy of advertisers. In fact, we know that consumers, especially millennials, are much more likely to trust the word… Read More
You see them all around us, and you find some fantastic examples both on social media and in real life. You see them engage and convert audiences and… Read More
This is Part 1 of a 4 part series about increasing employee engagement on social media. Subscribe to get next weeks post – “Crafting Your… Read More
Your reputation precedes you. This phrase is becoming increasingly common in a world where consumers dig deep into brands before they commit to buying anything.… Read More
In 2017, I’ve been traveling a lot to explore various countries and learning new skills. Whether it was going to Australia to trek some the mountains… Read More
The marketing landscape is changing every day, with consumers becoming less and less trusting of polished marketing campaigns. They are now turning to their peers… Read More
The time has come to rank the best social campaigns of 2017 so far. With so many new technologies popping up every day, we’ve put… Read More
Retailers know discounts and flashy marketing materials alone don’t lure foot traffic. Consumers demand a complete brand experience flowing between the real world and the… Read More