Marketing Archives

Don’t Be Afraid of Gen Z

September 28, 2022 7 Mins Read

Don’t Be Afraid of Gen Z was originally published in the International Festivals & Events Association’s “ie: the business of international events” magazine. Read the latest issue of IE here. Every event organization is feeling the pinch. The pandemic started a tectonic shakeup of the events industry. There are new technologies to learn. Highly publicized event failures have been the subject of speculation, discussion, and streaming documentaries (Fyrefest or Astroworld, anyone?). This is exacerbated by…

A man on his laptop and cellphone at the same time

Marketing September 8, 2022

Best places to distribute social content created by fans

Creating great content is hard work. Ideation, outlines, writing, filming, editing—it’s a process before you get that little dopamine increase from finally hitting the publish button. Immediately our marketing brains turn to what’s next. The next piece of content moves through the editorial process, and you’re back to…

Marketing June 17, 2022

Event Marketing with a Social Commerce Mindset

Event Marketing with a Social Commerce Mindset was originally published in the International Festivals & Events Association’s “ie: the business of international events” magazine. Read the latest issue of IE here. Even before the pandemic, much of the buyer’s journey had found its way online. The COVID lockdowns…

In Marketing

Social Media Week NYC 2022

May 20, 2022 1 Min Read

Thank you for joining us at Social Media Week 2022. It was great to connect with old colleagues, partners, customers, and new friends. Thanks for coming to the happy hour, stopping by the booth, listening to our session, and making great recommendations for dinner. Here are some of our favorite photos from the event, including some shared by you. Can’t wait to continue the conversation? Want to see more of TINT? Get a demo today.

Man playing PC game on colorful keyboard and mouse

Marketing August 3, 2021

Social Media for Esports Marketing: Using Unique Content to Get More Fans Engaged

“Esports” was a niche term and not to be confused with traditional sports, but the pandemic pushed the industry into the spotlight as consumers (stuck at home) were forced to occupy their time with gaming becoming a popular diversion. As the world reopens, we expect a new generation…

Marketing August 10, 2020

The Social Commerce Specialist

The world has shifted, accelerating the need for a new generation of marketing specializations. eCommerce was already heavily influenced by social media, but as more and more users spend an increasing amount of time out of stores and in digital spaces, retailers worldwide will start to recruit for…

In Marketing

Capturing the essence of visual content through the power of AI

May 27, 2020 4 Mins Read

In a short time, the world has changed how we look for things. Languages have a fixed number of words – and we try to describe the world around us with the commonly used words and phrases that we know. What we see often cannot be easily described in words as the mind is very visual and sensory-driven. People are intrinsically pulled to highly visual content. Brands have recognized this and the challenge for brands…

Digital Marketing April 2, 2020

The Ultimate Guide to Getting Started with UGC

Brands have known the power of word-of-mouth marketing for years—the opinion of a family member, friend or colleague can make or break the decision to purchase a new car, eat at a particular restaurant or sign on for an enterprise software solution. And with social interactions happening more…

Marketing March 23, 2020

Afternoon Pick-Me-Up – TINT Coffee Chat 3.30.2020

It is time for a Monday Afternoon Pick-Me-Up! Team TINT is hosting an open drop-in coffee chat. Join our customer success team for a conversation around social media, messaging, and best practices as your team works to adjust to the new paradigm. We’ll let the talk flow, but…

In Digital Marketing

Advertising on TikTok

March 20, 2020 5 Mins Read

TikTok is the platform for Gen Z. And if you have a product that appeals to a younger audience, you’re missing out by not having a presence on this social network. Recently, the floodgates were opened for paid advertising on TikTok, so sponsored ads are being served in users’ feeds. But before you plan your TikTok campaigns, you need to understand the platform. The Medium Is the Message Do you think that you’re going to…

Marketing March 3, 2020

6 Major Ways Social Media Has Changed Leisure Travel

Social media has changed the way we do a lot of things, but none more so than travel. Gone are the days of flicking through a travel brochure. Now, travelers turn to their favorite influencers for destination research, tap into reviews to choose accommodations, and research things to…

Marketing March 3, 2020

5 Brands That Are Killing It With Social Selling Trends

Consumers are increasingly turning to social media for product inspiration, forcing brands to switch up their strategies if they want a slice of the sales. One study from Shopify analyzed well over 500,000 orders that came as a result of social traffic, showing the booming state of social…