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Event Marketing with a Social Commerce Mindset was originally published in the International Festivals & Events Association’s “ie: the business of international events” magazine. Read the latest issue of IE here.  Even before the pandemic, much of the buyer’s journey had found its way online. The COVID lockdowns accelerated the adoption of technology, social platforms, delivery systems, and content channels. There were significant shifts in social user bases: boomers started their Instagram journey, Millennials invaded…

Collage of Social Media Week happy hour photos

Thank you for joining us at Social Media Week 2022. It was great to connect with old colleagues, partners, customers, and new friends. Thanks for coming to the happy hour, stopping by the booth, listening to our session, and making great recommendations for dinner. Here are some of…

The world has shifted, accelerating the need for a new generation of marketing specializations. eCommerce was already heavily influenced by social media, but as more and more users spend an increasing amount of time out of stores and in digital spaces, retailers worldwide will start to recruit for a role we call the “Social Commerce Specialist”.  Social Commerce Specialists are different from the social sellers that already exist in many eCommerce operations. Social sellers are…

It is time for a Monday Afternoon Pick-Me-Up! Team TINT is hosting an open drop-in coffee chat. Join our customer success team for a conversation around social media, messaging, and best practices as your team works to adjust to the new paradigm.  We’ll let the talk flow, but here are the signposts that will guide the conversation.  Roadmap: Where are we?  – A quick check-in and overview of where people have landed. Reactive marketing – To…

TikTok logo over neon

TikTok is the platform for Gen Z. And if you have a product that appeals to a younger audience, you’re missing out by not having a presence on this social network. Recently, the floodgates were opened for paid advertising on TikTok, so sponsored ads are being served in…

Consumers are increasingly turning to social media for product inspiration, forcing brands to switch up their strategies if they want a slice of the sales. One study from Shopify analyzed well over 500,000 orders that came as a result of social traffic, showing the booming state of social commerce today – and the trend is only set to increase. With general ecommerce sales growing at a rate of 23% year-on-year, brands are having to get…

Starting today, using the TINT platform, brands can embed TikTok videos on their website or physical displays. In case you haven’t heard, the loudest and most influential conversations are happening on TikTok, and Gen Z (90 million strong in the U.S. alone!) is driving it. Our customers have…