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Pacific Coast Producers, an agricultural cooperative in California specializing in canning fruits and tomatoes for private brands for retailers, restaurants, and schools across the USA, is excited to partner with TINT’s Community Powered Marketing platform to launch the Can Fan Community —an inviting online space crafted to celebrate the diverse advantages of canned food. Aligning with Canned Food Month in February, this initiative is about building genuine connections with influential consumers and nurturing an authentic…

Consumer packaged goods (CPG) brands dominate the aisles of groceries and supermarkets, from diapers and shampoo to snacks and beverages. However, within the ecommerce realm, CPG brands have experienced a rocky road, leading ecomm to be regarded as less profitable than brick-and-mortar sales. 2022 was a difficult year for many brands. There have been challenges with inflation, supply chain issues, changing consumer habits, and an explosion of consumer demand online for goods. Ecommerce is expected…

Having a strong consumer insights strategy is imperative for brands to stay competitive in today’s world. Without it, it’s impossible to effectively navigate decisions to best meet your consumer’s needs and preferences.  Think of it like trying to go on a road trip without a GPS – you can try and guess which direction you should head in, but if you make one wrong turn, you can quickly become lost. And getting back on track might be…

As published in the International Festivals & Events Association’s “ie: the business of international events” magazine. Designed especially with a focus on the business side of events, “ie” also features event and professional profiles, regional and international perspectives, resource and book reviews and much more. “ie” magazine is…

One scroll through social media and it’s clear that user-generated content has taken over the feed. Consumers love seeing brand communities and customers share their experiences. They’re asking brands to post UGC – and scrolling past brand-created content at a, seemingly, faster rate than ever. Each year, we compile a list of user-generated content statistics (and a few supporting stats!) that help marketers plan their campaigns and overall strategies. These statistics come from our 2023…