Just because your content calendar is filled to the brim doesn’t mean your content strategy will get an ROI. In fact, TINT’s 2023 State of Social & User-Generated Content report revealed that 82% of marketers admitted they don’t always measure the performance of their content across marketing channels. Content strategy is more than publishing two tweets, one LinkedIn post, one Instagram Reel, and one TikTok a day. Throwing content to your audience and hoping they…
Ninety-three percent of marketers partake in influencer marketing. They’re not only using their ad budget for sponsored posts. With 62% of consumers surveyed saying they’re more likely to click on content like ads, websites, social posts, or emails, that feature customer photos rather than an image created by…
Don’t Be Afraid of Gen Z was originally published in the International Festivals & Events Association’s “ie: the business of international events” magazine. Read the latest issue of IE here. Every event organization is feeling the pinch. The pandemic started a tectonic shakeup of the events industry. There…
Creating great content is hard work. Ideation, outlines, writing, filming, editing—it’s a process before you get that little dopamine increase from finally hitting the publish button. Immediately our marketing brains turn to what’s next. The next piece of content moves through the editorial process, and you’re back to the publish button. While consistency is a crucial ingredient for successful brands, it’s not the only necessity determining success. Distribution is just as important yet, often overlooked…
Event Marketing with a Social Commerce Mindset was originally published in the International Festivals & Events Association’s “ie: the business of international events” magazine. Read the latest issue of IE here. Even before the pandemic, much of the buyer’s journey had found its way online. The COVID lockdowns…
Thank you for joining us at Social Media Week 2022. It was great to connect with old colleagues, partners, customers, and new friends. Thanks for coming to the happy hour, stopping by the booth, listening to our session, and making great recommendations for dinner. Here are some of…
“Esports” was a niche term and not to be confused with traditional sports, but the pandemic pushed the industry into the spotlight as consumers (stuck at home) were forced to occupy their time with gaming becoming a popular diversion. As the world reopens, we expect a new generation of gamers and their platforms to storm esports arenas to demand more digital engagement and virtual interaction. The shift of demand has many within the gaming industry…
The world has shifted, accelerating the need for a new generation of marketing specializations. eCommerce was already heavily influenced by social media, but as more and more users spend an increasing amount of time out of stores and in digital spaces, retailers worldwide will start to recruit for…
In a short time, the world has changed how we look for things. Languages have a fixed number of words – and we try to describe the world around us with the commonly used words and phrases that we know. What we see often cannot be easily described…
Brands have known the power of word-of-mouth marketing for years—the opinion of a family member, friend or colleague can make or break the decision to purchase a new car, eat at a particular restaurant or sign on for an enterprise software solution. And with social interactions happening more online, the methods by which we vouch for products and services within our networks have followed. Today, user-generated content (UGC) that showcases the merits of a brand’s…
It is time for a Monday Afternoon Pick-Me-Up! Team TINT is hosting an open drop-in coffee chat. Join our customer success team for a conversation around social media, messaging, and best practices as your team works to adjust to the new paradigm. We’ll let the talk flow, but…
TikTok is the platform for Gen Z. And if you have a product that appeals to a younger audience, you’re missing out by not having a presence on this social network. Recently, the floodgates were opened for paid advertising on TikTok, so sponsored ads are being served in…
