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Understanding Why Apple Is Leveraging UGC For Their ‘Shot On iPhone’ Marketing Campaign

Apple is one of the most recognizable brands in the world. That shiny, half-eaten apple is known across the globe for its innovative marketing campaigns,… Read More

The Trending 7: Expert Content Creation and Understanding Customer Expectations

The world of advertising and marketing is constantly evolving, with new tech, trends and best practices popping up nearly every day. We’ve rounded up this… Read More

2017 Trends Every Content Creator Should Know

With the new year underway, content marketers are in a frenzy to create fresh, unique content that captures audiences, drives brand engagement and closes deals.… Read More

The Earned Media Economy is Here. And Your Brand is Missing Out.

In 1970, consumers were hit with 500 advertisements per day. In 2017, that number is expected to hit at least 5,000 per day. Bombardment with branded… Read More

4 Ways to Create Content People Actually Want… And Fast

As storytellers, we always feel a great deal of pressure to captivate our audience in a unique and memorable way. We want to dazzle. We… Read More

Why Consistency in Content Creation is So Important: An Interview with the858

211 million pieces of content are published every single minute. Let that sink in for a moment. Are you shocked? Or not surprised at all?… Read More

The Trending 7: Mastering The Virtual World and Your Social Media Presence

The world of advertising and marketing is constantly evolving, with new tech, trends and best practices popping up nearly every day. We’ve rounded up this… Read More

The Trending 8: Increasing Engagement and Marketing to the Future

The world of advertising and marketing is constantly evolving, with new tech, trends and best practices popping up nearly every day. We’ve rounded up this… Read More

Attention Marketers: People Don’t Trust You!

What do a car salesman and your ex have in common? Chances are, they’re probably not your go-to list of people to trust. And do… Read More

TINT CEO Company Bet for 2017

On January 1, 2017, I challenged our TINT team with a bet. It was a simple one. If our team could hit our $7.5m revenue goal… Read More

How To Leverage Parasocial Interaction To Create a Loyal Following

Ever wondered why the Kardashians are such a global phenomenon? If you’ve ever stopped to consider how they’ve achieved worldwide fame without a single skill… Read More

Understanding the Relationship Between Social Proof and Marketing Conversions

Have you ever avoided a restaurant because it was empty? Have you ever rushed to see a movie because everyone was talking about it, even… Read More