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User-Generated Content (UGC) is all about leveraging the best community content to build trust. The world’s top brands transform their customers into creators, brand ambassadors,… Read More
Our online universe is becoming more complex, ever more interesting, and it’s continuously expanding. The staggering amount of data online is impossible for marketers to… Read More
For years marketers have focused on the habits and trends of Millennial consumers. But if your brand relies on a younger audience, it’s time to… Read More
Leveraging UGC in your marketing programs can give your campaigns a big boost in performance. But taking the time curate the very best UGC can… Read More
Instagram has made it incredibly easy for the average Joe to take and share great photos. And, for brands with deep pockets, it’s easier than… Read More
UGC marketing is a marketing methodology that involves marketing your brand with authentic content generated by your users. It has quickly become one of the… Read More
Back in April, Instagram announced the release of IGTV, a platform for watching long-form, vertical video. IGTV allows users to upload videos up to one-hour… Read More
Augmented Reality (AR) burst onto the scene in 2016, with the popularity of the smartphone app Pokemon Go. Many other consumer-facing brands took advantage of… Read More
Social media has transformed the way we consume information, relate to other people, and to the world around us. This shift has expanded the opportunities… Read More
There are no ifs or buts: modern day marketing strategies need to include social media outreach. Three-billion people have access to a social media account,… Read More
Today’s consumers are eager to embrace brands that stand for something important, be it diversity, eco-friendly business practices, or charitable contributions. To meet this demand,… Read More
Instagram has made several changes to its API access which impacted how marketers could use hashtags. We recently held a webinar “Instagram Changes Decoded” that… Read More