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As published in the International Festivals & Events Association’s “ie: the business of international events” magazine. Designed especially with a focus on the business side of events, “ie” also features event and professional profiles, regional and international perspectives, resource and book reviews and much more. “ie” magazine is the leading professional resource for the international festivals and events business that can help keep your event on track in today’s changing and dynamic world. Read the…

Top Social & UGC to Watch in 2023

One scroll through social media and it’s clear that user-generated content has taken over the feed. Consumers love seeing brand communities and customers share their experiences. They’re asking brands to post UGC – and scrolling past brand-created content at a, seemingly, faster rate than ever. Each year, we…

Social commerce is taking over social media feeds – so much you may have noticed brands increasingly repurpose user-generated content. It’s the new mom sharing her favorite crib mattress, an employee excitedly talking about their new promotion, or a travel influencer at a fancy hotel with #sponsored in their caption. From professional influencers to people unknowingly partaking in social commerce—it’s the current state of social media. As it turns out, it’s exactly what people are looking…

The psychology of building trust for purchase - read more. The banner also features a woman holding her credit card as she looks at her laptop.

What makes buyers click the purchase button? Your buyers are always looking out for reasons they shouldn’t trust your brand. It’s because people have a natural aversion to loss. Loss aversion motivates buyers to compare similar products and spend time thinking about each purchase.  Which product works better?…

How to prove marketing ROI is an age-old problem. Technology is supposed to make attribution easier, but for many professionals, choosing the right tool or technique to make the jobs easier is challenging. The complexity of proving ROI grows as a marketing organization becomes more robust. Prospects can enter a funnel from almost countless sources, and being able to map that journey is a battle unto itself.  Don’t let the challenge of attribution make proving…

2023 Marketing Trends and Predictions - four lifestyle images. A woman taking a selfie, a woman standing by a waterfall, a woman facing the ocean, a woman eating dessert

There’s a lot happening in the world of marketing in 2023. Gear up for this year’s marketing trends and predictions! As technology continues to evolve and consumer behavior shifts, marketers will need to stay on their toes to keep up with the latest trends and developments. Here are…

Just because your content calendar is filled to the brim doesn’t mean your content strategy will get an ROI. In fact, TINT’s 2023 State of Social & User-Generated Content report revealed that 82% of marketers admitted they don’t always measure the performance of their content across marketing channels. Content strategy is more than publishing two tweets, one LinkedIn post, one Instagram Reel, and one TikTok a day.  Throwing content to your audience and hoping they…

A camera beside a laptop displaying a video of a woman being edited

Ninety-three percent of marketers partake in influencer marketing. They’re not only using their ad budget for sponsored posts. With 62% of consumers surveyed saying they’re more likely to click on content like ads, websites, social posts, or emails, that feature customer photos rather than an image created by…

Don’t Be Afraid of Gen Z was originally published in the International Festivals & Events Association’s “ie: the business of international events” magazine. Read the latest issue of IE here.  Every event organization is feeling the pinch. The pandemic started a tectonic shakeup of the events industry. There…