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A Beginner’s Guide To Repurposing Earned Media For Your Content Marketing Strategy

Consumers are increasingly choosing to interact with brands in a different way. They are no longer sucked in by shiny ads promising the world. Instead,… Read More

4 Ways Your Organization Benefits From Employee Advocacy on Social Media

This is Part 3 of a 4 part series about increasing employee engagement on social media. Subscribe to get next week’s final installment – “How… Read More

Launch Your Employee Advocacy Strategy

This is Part 2 of a 4 part series about increasing employee engagement on social media. Subscribe to get next weeks post – “How your… Read More

From One CMO to Another: Leverage User Generated Content

As an experienced marketing leader for the past 21 years, I’ve seen marketing go from direct mail to web to email to social and all the… Read More

9 Easy Ways to Repurpose Customer Content Throughout the Customer Journey

Consumers are no longer at the mercy of advertisers. In fact, we know that consumers, especially millennials, are much more likely to trust the word… Read More

How to Craft the Best Hashtag for your Instagram and Twitter – Infographic

You see them all around us, and you find some fantastic examples both on social media and in real life. You see them engage and convert audiences and… Read More

What Do I Need to Assess the Current State of My Employee Advocacy?

This is Part 1 of a 4 part series about increasing employee engagement on social media. Subscribe to get next weeks post – “Crafting Your… Read More

Why Earned Media Is Vital For Successful Content Marketing

Your reputation precedes you. This phrase is becoming increasingly common in a world where consumers dig deep into brands before they commit to buying anything.… Read More

Why User Generated Content Marketing is on the Rise and How to Harness its Power

In 2017, I’ve been traveling a lot to explore various countries and learning new skills. Whether it was going to Australia to trek some the mountains… Read More

7 Brilliant Examples Of User Generated Content Marketing

The marketing landscape is changing every day, with consumers becoming less and less trusting of polished marketing campaigns. They are now turning to their peers… Read More

The Best Social Media Marketing Campaigns of 2017 (So Far)

The time has come to rank the best social campaigns of 2017 so far. With so many new technologies popping up every day, we’ve put… Read More

Retail marketing on mall screens

5 Reasons UGC can Supercharge Retail Marketing

Retailers know discounts and flashy marketing materials alone don’t lure foot traffic. Consumers demand a complete brand experience flowing between the real world and the… Read More