Today’s Consumer Packaged Goods (CPG) brand marketers are facing a new and mounting set of challenges. Shopping patterns have shifted as consumers look to omni-channel shopping experiences. Loyalty is suffering under supply chain woes and inflation. And direct-to-consumer (D2C) brands are chipping away at share-of-market. Thankfully in the midst of so much change, the best solution is a familiar one. Brand advocacy remains the gold standard of marketing strategies for a reason. Mobilizing your biggest fans to go to bat for you…
Consumer packaged goods (CPG) brands dominate the aisles of groceries and supermarkets, from diapers and shampoo to snacks and beverages. However, within the ecommerce realm, CPG brands have experienced a rocky road, leading ecomm to be regarded as less profitable than brick-and-mortar sales. 2022 was a difficult year…
All marketers believe in using data to optimize their marketing spend and gather consumer insights, but many struggle with the right data to capture, and the clock is always ticking. Former CEO of Yahoo! Marissa Mayer once said, “With data collection, ‘the sooner the better’ is always the best answer.” You might have heard of third party data or first party data, but what the heck is zero party data, and why is it being considered…
Having a strong consumer insights strategy is imperative for brands to stay competitive in today’s world. Without it, it’s impossible to effectively navigate decisions to best meet your consumer’s needs and preferences. Think of it like trying to go on a road trip without a GPS – you can try…
Brand teams today have an abundance of marketing channels at their fingertips, from digital and social advertising to email marketing and beyond. However, with so much competition in the marketplace, cutting through the clutter and making a meaningful impact can be challenging. That’s why a Community Powered Marketing…
Consumer loyalty is changing faster than ever, and marketers must shift their strategies to maintain a competitive advantage. One way to do this is to rethink how your brand views and rewards loyalty from your biggest fans. An easy way to incorporate customer-first thinking involves building loyalty programs. If you currently offer an incentive to your consumer base but are still waiting to see actionable results, it might be time for some fresh loyalty program…
Now more than ever, your strategy for product sampling marketing must utilize numerous channels to maximize success. While product sampling is a time-honored marketing practice that can provide significant brand building benefits, it can be one of the most expensive forms of marketing. Not only do marketers have to pay…
For most of its history, product sampling marketing has been relatively straightforward. The venues and creative execution have expanded, but the premise of distributing complimentary product to entice prospective buyers has stayed the same. Like most things, technology has revolutionized how we approach age-old marketing tactics. In the past decade,…
With endless choices available in marketing today, product sampling programs have consistently stood the test of time in securing new customer acquisition, brand loyalty, and overall market share. And while the actual sampling process is still relatively straightforward, the channels to deliver a product experience have significantly increased. From virtual demos to ecommerce sampling to social sampling, brands have countless avenues to drive trial and influence purchase. Today we’re going to talk about one of…
As published in the International Festivals & Events Association’s “ie: the business of international events” magazine. Designed especially with a focus on the business side of events, “ie” also features event and professional profiles, regional and international perspectives, resource and book reviews and much more. “ie” magazine is…
One scroll through social media and it’s clear that user-generated content has taken over the feed. Consumers love seeing brand communities and customers share their experiences. They’re asking brands to post UGC – and scrolling past brand-created content at a, seemingly, faster rate than ever. Each year, we…