Hashtags and hashtag campaigns didn’t die. They just aren’t being used correctly. Starting organically, hashtags mixed with user-generated content seamlessly until marketers started (as we always do) to try to turn hashtags into conversions. Organic hashtags turned into obviously sponsored tags and hashtag campaigns that deterred social media users from engaging with content—instead of motivating them to want to learn more. As an example, Influencer marketer Ian Borthwick gives his two cents on how Coors…
Why your brand needs UGC.