marketing ROI


In recent years, an engaged audience was overwhelmingly the top goal for marketers. In 2021, however, there’s a new key performance indicator (KPI) rising in importance. When we asked marketers what KPI is the most important to their role, for the first time, engagement was nearly tied with return on investment (ROI) for the top spot. Engagement won by only 1%, as reported in our State of User-Generated Content report. Take a look at the…