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TikTok is the platform for Gen Z. And if you have a product that appeals to a younger audience, you’re missing out by not having a presence on this social network. Recently, the floodgates were opened for paid advertising on TikTok, so sponsored ads are being served in users’ feeds. But before you plan your TikTok campaigns, you need to understand the platform. The Medium Is the Message Do you think that you’re going to…