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Digital Marketing

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Marketers are ramping up audio and video (A/V) content in 2023. This investment is a reaction to the evolving digital landscape, where capturing consumer attention and leaving a lasting impression is a changed game, one you can’t win without dynamic content. In our 2023 State of Social & User-Generated Content Report, we found that 66% of consumers believe that brands that use audio and video stand out more than those that don’t. However, less than…

TikTok is the platform for Gen Z. And if you have a product that appeals to a younger audience, you’re missing out by not having a presence on this social network. Recently, the floodgates were opened for paid advertising on TikTok, so sponsored ads are being served in users’ feeds. But before you plan your TikTok campaigns, you need to understand the platform. The Medium Is the Message Do you think that you’re going to…

Social ecommerce has been a buzzword for ecommerce managers for a while, but it has—until this point—been difficult to actually implement. User-generated content (UGC) that shows your products in consumers’ hands is one way to harness the power of word-of-mouth marketing. However, those in charge of online shopping experiences have had difficulty not only integrating UGC into a seamless buying process, but also securing the rights to reuse the content. Fortunately, a number of technological…

Cloud City Pizza Review Graphic

Consumer reviews are a powerful way to drive purchase decisions. They are particularly effective in motivating prospects that are already considering your product. However, selecting the perfect customer reviews to feature in your marketing can be difficult. You must consider how it fits into your greater marketing strategy,…

There’s no denying it—the hashtag is a fundamental part of how we navigate today’s social media landscape. In the span of about a decade, hashtags evolved from primarily a categorization tag into an essential tool for contributing and curating relevant User Generated Content. Today, the hashtag’s critical role is expanding to promote audience engagement and incentivize community participation through UGC experiences like an Instagram contest, Twitter poll, Facebook sweepstakes, or other social media giveaway. What’s…

TINT Experience Builder Hero

Since 2013, TINT has provided the most powerful and trusted tools to leverage authentic User Generated Content. We brought smart machine-learning to UGC Discovery with TINT HUE. We helped organizations create compelling UGC displays with TINTmix. We supported countless events across the world with stunning social walls. We…