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A Beginner’s Guide To Repurposing Earned Media For Your Content Marketing Strategy

Consumers are increasingly choosing to interact with brands in a different way. They are no longer sucked in by shiny ads promising the world. Instead,… Read More

From One CMO to Another: Leverage User Generated Content

As an experienced marketing leader for the past 21 years, I’ve seen marketing go from direct mail to web to email to social and all the… Read More

How to Craft the Best Hashtag for your Instagram and Twitter – Infographic

You see them all around us, and you find some fantastic examples both on social media and in real life. You see them engage and convert audiences and… Read More

What Do I Need to Assess the Current State of My Employee Advocacy?

This is Part 1 of a 4 part series about increasing employee engagement on social media. Subscribe to get next weeks post – “Crafting Your… Read More

We Have a Brand That’s Dying, How Can We Fix This? – A Story from Cannes Lions

I don’t even know why, maybe pure chance, but our Cannes Lions seemed to be dominated by hip-hop legends, one was being involved in an… Read More

Everything You Should Know About Social Media Aggregators

When you woke up this morning, did you jump straight onto your social platforms to see what you missed overnight? You’re not alone. In fact,… Read More

Everything You Need to Know About Monetizing User-Generated Content

It’s no secret that banner and billboard ads just aren’t cutting it in the marketing world anymore. When it comes to advertising that works – you… Read More

Social TV Channel Launch at Atlantis The Palm, Dubai.

Authentic marketing and user generated content has transformed the marketing industry, and businesses are looking for new ways to incorporate UGC into their campaigns. Some… Read More

6 New-Age Strategies to Drive Restaurant Customer Engagement

How engaged are your customers when they come to your restaurant? By that I mean do they stop by, pick up a snack and leave,… Read More

Why Marketing Campaigns Must Move From Fiction To Non-Fiction

Advertising was once a huge part of society. Culturally, adverts took centre stage in commercial breaks and on billboards. They featured famous characters and presented a… Read More

Cannes Lions, Real-Time Content, and the Final Demise of Old-School Advertising

The dust is now settling on what has been TINT’s most successful Cannes Lions Festival of Creativity to date. With over 43,000 entries, the Lions… Read More

5 Ways to Combine Online and Offline Marketing

Here are 5 proven ways to combine online and offline strategies, with examples from brands that do it exceedingly well. Read More