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We Have a Brand That’s Dying, How Can We Fix This? – A Story from Cannes Lions

I don’t even know why, maybe pure chance, but our Cannes Lions seemed to be dominated by hip-hop legends, one was being involved in an… Read More

Everything You Should Know About Social Media Aggregators

When you woke up this morning, did you jump straight onto your social platforms to see what you missed overnight? You’re not alone. In fact,… Read More

Everything You Need to Know About Monetizing User-Generated Content

It’s no secret that banner and billboard ads just aren’t cutting it in the marketing world anymore. When it comes to advertising that works – you… Read More

Social TV Channel Launch at Atlantis Hotel In Dubai

Authentic marketing and user generated content has transformed the marketing industry, and businesses are looking for new ways to incorporate UGC into their campaigns. Some… Read More

6 New-Age Strategies to Drive Restaurant Customer Engagement

How engaged are your customers when they come to your restaurant? By that I mean do they stop by, pick up a snack and leave,… Read More

Why Marketing Campaigns Must Move From Fiction To Non-Fiction

Advertising was once a huge part of society. Culturally, adverts took centre stage in commercial breaks and on billboards. They featured famous characters and presented a… Read More

Cannes Lions, Real-Time Content, and the Final Demise of Old-School Advertising

The dust is now settling on what has been TINT’s most successful Cannes Lions Festival of Creativity to date. With over 43,000 entries, the Lions… Read More

5 Ways to Combine Online and Offline Marketing

Here are 5 proven ways to combine online and offline strategies, with examples from brands that do it exceedingly well. Read More

Growth Marketing Experiments | Social Studies Podcast

Growth Marketing Experiments with Jason Hitchcock: They say that corporate communications basically come in two forms. You have your public facing, like here are the… Read More

The Marketing to Sales Handoff | Social Studies Podcast

The key in the marketing to sales handoff is having clear definitions around when a prospect may be worth following up from a sales person… Read More